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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand"
~subject:"Social Web"
~subject:"Social network"
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Brand
Social Web
Social network
Social web
145
Internet marketing
127
Online-Marketing
127
Consumer behaviour
119
Konsumentenverhalten
119
social media
53
Brand management
51
Markenführung
51
Beziehungsmarketing
43
Relationship marketing
43
Viral marketing
41
Virales Marketing
41
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33
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33
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32
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Boutsouki, Christina
3
Rita, Paulo
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
Duh, Helen Inseng
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Erkan, Ismail
2
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Ha, Louisa
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2
Moro, Sérgio
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Unal, Sevtap
2
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aghniadi
1
Agrebi, Meriem
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Aksoy, Nilsah Cavdar
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Al-Karaghouli, Wafi
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Alan, Alev Kocak
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Alarcón-del-Amo, María-del-Carmen
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1
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1
Ansari, Azarnoush
1
Armelini, Guillermo
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
463
Technological forecasting & social change : an international journal
245
Journal of retailing and consumer services
225
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
149
SpringerLink / Bücher
147
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
87
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
84
Journal of marketing communications
83
International journal of hospitality management
82
Electronic commerce research
81
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
73
Journal of promotion management : innovations in planning and applied research
73
The journal of brand management : an international journal
72
Journal of travel and tourism marketing
70
The journal of product & brand management
70
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
International journal of electronic commerce : IJEC
66
Journal of electronic commerce research : JECR
65
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
CESifo working papers
58
Journal of advertising research
58
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ECONIS (ZBW)
146
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146
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
5
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
6
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
7
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
10
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
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