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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
consumer behaviour
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
15
Markenartikel
15
purchase intention
15
Internet
13
Marketing management
13
Marketingmanagement
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
11
Mobile communications
11
Mobilkommunikation
11
Customer satisfaction
10
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Article
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Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
74
Language
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English
74
Author
All
Rita, Paulo
3
Kwon, Eun Sook
2
Malik, Anuradha
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Ahmed, Zafar U.
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arias-Oliva, Mario
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Bang, Nguyen
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bisht, Swati
1
Bolat, Elvira
1
Botzenhardt, Achim Harald
1
Brünink, Leonine A.
1
Campbell, Colin M.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Dalgic, Tevfik
1
Dangi, Hamendra Kumar
1
Dash, Manoj Kumar
1
Decker, Reinhold
1
Dogra, Pallavi
1
Duh, Helen Inseng
1
Dung Phuong Hoang
1
Duplinsky, Steven
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
218
Psychology & marketing
122
Asia Pacific journal of marketing and logistics
112
International journal of consumer studies
102
Journal of marketing communications
84
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Cogent business & management
76
International journal of electronic marketing and retailing : IJEMR
67
Journal of internet commerce
67
Journal of fashion marketing and management
63
Journal of strategic marketing
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of global marketing
61
Marketing intelligence & planning
61
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
International marketing review
53
Journal of travel and tourism marketing
53
The international review of retail, distribution and consumer research
53
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
46
Journal of marketing management : MM
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Global business review
42
International journal of business information systems : IJBIS
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
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ECONIS (ZBW)
74
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74
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
8
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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