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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
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Consumer behaviour
India
12
Indien
12
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11
Internet marketing
7
Online-Marketing
7
Social Web
6
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6
Advertising effects
5
Werbewirkung
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consumer behaviour
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online shopping
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2
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Balakrishnan, Janarthanan
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1
Belwal, Rakesh
1
Chaudhary, Monica
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Duffett, Rodney Graeme
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Ghouse, Suhail M.
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Gupta, Amit
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Kaur, Aqwinder
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Kudeshia, Chetna
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Kumar, Sanjeev
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Kumar, Satinder
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Mahapatra, Sabita
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Parayitam, Satyanarayana
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Raina, Kartikeya
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Rajarathinam, Krishna Kumar
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International journal of internet marketing and advertising : IJIMA
International journal of Indian culture and business management
61
Global business review
39
International journal of Indian culture and business management : IJICBM
29
Journal of retailing and consumer services
27
Journal of international consumer marketing
26
South Asian journal of management : SAJM
23
International journal of business innovation and research
22
Vision : the journal of business perspective
22
Journal of Indian business research
21
The IUP journal of marketing management : IJMM
21
Journal of global marketing
19
International journal of business and emerging markets : IJBEM
18
Asia Pacific journal of marketing and logistics
17
International journal of electronic marketing and retailing : IJEMR
17
The international journal of bank marketing : IJBM
17
International journal of business excellence : IJBEX
16
Journal of internet commerce
16
International journal of business excellence
14
International journal of business information systems : IJBIS
13
International journal of business innovation and research : IJBIR
13
International journal of retail & distribution management
13
Journal of fashion marketing and management
13
International journal of business and globalisation : IJBG
12
International journal of business competition and growth : IJBCG
12
International journal of consumer studies
12
International journal of services and operations management
12
Marketing intelligence & planning
12
Paradigm : the journal of Institute of Management Technology
12
Young consumers : insight and ideas for responsible marketers
12
GITAM journal of management : a quarterly publication of GITAM Institute of Management
11
International journal of emerging markets
11
Journal of business research : JBR
11
Metamorphosis : a journal of management research
11
The international review of retail, distribution and consumer research
11
Finance India : the quarterly journal of Indian Institute of Finance
10
Asia-Pacific journal of management research and innovation
9
Global journal of business management : GJBM
9
Indian journal of economics & business : IJEB
9
International journal of management practice : IJMP
9
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ECONIS (ZBW)
11
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1
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
Saved in:
4
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
5
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
6
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
7
Decision-making styles of young Indian consumers in the context of online shopping
Kumar, Sanjeev
;
Belwal, Rakesh
;
Raina, Kartikeya
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10012140347
Saved in:
8
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
9
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
10
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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