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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Facebook"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Search: subject:"Internet"
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Facebook
USA
Internet marketing
196
Online-Marketing
196
Consumer behaviour
175
Konsumentenverhalten
175
Social Web
143
Social web
143
Online retailing
63
Online-Handel
63
Brand management
60
Markenführung
60
Beziehungsmarketing
53
Relationship marketing
53
social media
53
Advertising effects
52
Viral marketing
52
Virales Marketing
52
Werbewirkung
52
E-commerce
48
Electronic Commerce
48
Advertising
42
Brand image
42
Markenimage
42
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Case study
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36
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Pentina, Iryna
3
Boutsouki, Christina
2
Greve, Goetz
2
Koh, Anthony C.
2
Afolabi, Ibukun Tolulope
1
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
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1
Annamalai, Balamurugan
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Ayo, Charles K.
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1
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1
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1
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1
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1
Carroll, Ryall
1
Duh, Helen Inseng
1
Erkan, Ismail
1
Evans, Chris
1
Evans, Geraint
1
Ezenwoke, Azubuike Ansalem
1
Fantapié Altobelli, Claudia
1
Fortin, David R.
1
Gangadharbatla, Harshavardhan
1
Ghoneim, Ahmad
1
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1
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1
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1
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1
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1
Kachersky, Luke
1
Karson, Eric J.
1
Kudeshia, Chetna
1
Langaro, Daniela
1
Le, Thuong T.
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
41
Journal of business research : JBR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Telecommunications policy : the international journal of digital economy, data sciences and new media
33
Journal of internet commerce
30
Information systems research : ISR
25
International journal of electronic marketing and retailing : IJEMR
25
The American economic review
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
International journal of electronic business
19
International journal of hospitality management
19
Journal of payments strategy & systems
19
Technological forecasting & social change : an international journal
19
Journal of electronic commerce research : JECR
18
Journal of retailing and consumer services
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Economic review
17
Harvard-Business-Manager : das Wissen der Besten
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Psychology & marketing
17
The business lawyer
17
The journal of industrial economics
17
Business horizons
16
Harvard business review : HBR
16
Information economics and policy : IEP
16
Journal of marketing theory and practice : JMTP
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of travel and tourism marketing
14
Applied economics
13
Economic inquiry : journal of the Western Economic Association International
13
International journal of networking and virtual organisations : IJNVO
13
Journal of marketing communications
13
Journal of marketing theory and practice
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
Economic perspectives
12
International journal of electronic commerce : IJEC
12
Journal of fashion marketing and management
12
The journal of law & economics
12
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ECONIS (ZBW)
36
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1
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36
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1
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
2
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
3
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
4
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
5
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
6
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
7
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
8
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
9
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
10
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
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