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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Handel"
~subject:"Twitter"
~subject:"Werbewirkung"
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Online-Handel
Twitter
Werbewirkung
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
Konsumentenverhalten
93
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Advertising
21
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21
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16
Online retailing
16
Marketing management
15
Marketingmanagement
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14
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electronic word-of-mouth
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social media marketing
11
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consumer behaviour
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influencer marketing
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Kwon, Eun Sook
2
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
78
Journal of retailing and consumer services
67
International journal of advertising : the review of marketing communications
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
36
Technological forecasting & social change : an international journal
35
Information systems research : ISR
33
Journal of marketing communications
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of promotion management : innovations in planning and applied research
26
Electronic commerce research
25
Journal of electronic commerce research : JECR
23
International journal of business information systems : IJBIS
22
International journal of hospitality management
22
International journal of electronic marketing and retailing : IJEMR
21
International journal of electronic commerce : IJEC
20
Journal of advertising research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of internet commerce
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing
16
Tourism management : research, policies, practice
16
International journal of advertising : the quarterly review of marketing communications
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Electronic markets : EM ; the international journal of electronic commerce and business media
14
Marketing intelligence & planning
13
Psychology & marketing
13
Journal of promotion management : JPM
12
Cogent business & management
11
International journal of contemporary hospitality management
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of the Academy of Marketing Science
11
Journal of travel and tourism marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Electronic commerce research and applications
10
International journal of consumer studies
10
Journal of organizational computing and electronic commerce
10
MIS quarterly
10
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ECONIS (ZBW)
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
4
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
5
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
6
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
7
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
8
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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