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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Website"
~subject:"social media"
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Suchmaschine
Website
social media
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
Brand image
33
Markenimage
33
Online retailing
32
Online-Handel
32
E-commerce
30
Electronic Commerce
30
Marketing management
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Marketingmanagement
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Facebook
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advertising
12
social media marketing
12
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
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Confidence
9
Mobile Marketing
9
Mobile marketing
9
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Rita, Paulo
3
Duh, Helen Inseng
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Ha, Louisa
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Logan, Kelty
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Moro, Sérgio
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Ramos, Ricardo F.
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Abuljadail, Mohammad
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Afolabi, Ibukun Tolulope
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Barrichello, Alcides
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1
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1
Boistel, Philippe
1
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1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Information systems research : ISR
37
Journal of internet commerce
31
Journal of marketing communications
29
Journal of retailing and consumer services
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of business research : JBR
22
Journal of promotion management : innovations in planning and applied research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the review of marketing communications
20
International journal of business information systems : IJBIS
19
International journal of technology marketing : IJTMkt
19
Journal of management information systems : JMIS
19
Journal of travel and tourism marketing
19
International journal of electronic commerce : IJEC
18
International journal of hospitality management
18
Cogent business & management
17
Journal of hospitality marketing & management
17
Journal of marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
CESifo working papers
14
Journal of marketing research : JMR
14
International journal of electronic business
13
Journal of promotion management : JPM
13
Health marketing quarterly
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of marketing management : MM
12
Tourism management : research, policies, practice
12
Journal of marketing research
11
Journal of organizational computing and electronic commerce
11
SpringerLink / Bücher
11
Electronic commerce research and applications
10
International journal of contemporary hospitality management
10
Journal of strategic marketing
10
Management information systems : mis quarterly
10
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ECONIS (ZBW)
65
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
6
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
9
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
10
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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