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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Virales Marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Online retailing
17
Online-Handel
17
Facebook
16
Marketing management
16
Marketingmanagement
16
Social network
14
Soziales Netzwerk
14
electronic word-of-mouth
12
social media marketing
11
Brand
10
E-commerce
10
Electronic Commerce
10
Markenartikel
10
Media usage
10
Mediennutzung
10
Website
10
consumer behaviour
10
Instagram
9
advertising
9
Internet
8
Twitter
8
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Undetermined
23
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40
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Article in journal
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40
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English
40
Author
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Bao, Tong
2
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Armelini, Guillermo
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Boistel, Philippe
1
Bélanger, Charles H.
1
Chan, Terri H.
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Djafarova, Elmira
1
Duh, Helen Inseng
1
Ellonen, Hanna-Kaisa
1
Erkan, Ismail
1
Evans, Chris
1
Evans, Geraint
1
Fernandes, Semila Fenelly
1
Flaswinkel, Anne Mareike
1
Georgi, Dominik
1
Ghoneim, Ahmad
1
González, Jorge
1
Guerreiro, João Pedro Silva Martins
1
Guftométros, Myron
1
Gunta, Srinivas
1
Ha, Louisa
1
Hajiheydari, Nastaran
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
93
Journal of retailing and consumer services
43
Information systems research : ISR
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
International journal of advertising : the quarterly review of marketing communications
20
Electronic commerce research
19
Psychology & marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
Management information systems : mis quarterly
10
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ECONIS (ZBW)
40
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21
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
22
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
23
Timing effects of opinion leader's electronic word of mouth
Bao, Tong
;
Chang, Tung-Lung Steven
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011859032
Saved in:
24
The paradigm of WhatsApp campaign management : breaking the vicious cycle of traditional campaigns
Theerthaana, P.
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011859037
Saved in:
25
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
26
What makes eWOM viral?
Sijoria, Charu
;
Mukherjee, Srabanti
;
Sengupta, Subhojit
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 287-306
Persistent link: https://www.econbiz.de/10011858792
Saved in:
27
Investigating antecedents of consumers' video-sharing behaviour on social media
Oh, Sehwan
;
Baek, Hyunmi
;
Ahn, Joong-Ho
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011741632
Saved in:
28
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga
;
Lee, Chunsik
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
Saved in:
29
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
30
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
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