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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
12
Online-Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Social Web
11
Social web
11
Viral marketing
9
Virales Marketing
9
Credibility
7
Glaubwürdigkeit
7
source credibility
6
Advertising effects
5
Brand management
5
Markenführung
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Werbewirkung
5
electronic word-of-mouth
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Advertising
3
Corporate reputation
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Firmenimage
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Instagram
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Werbung
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credibility
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eWOM
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Brand architecture
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Information
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Markenarchitektur
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Online-Handel
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Abdrabbo, Tariq
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al Khasawneh, Mohammad Hamdi
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Al-Hujran, Omar
1
Al-Mamun, Abdullah
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Alan, Alev Kocak
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Aramendia-Muneta, Maria Elena
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Chay Yau Choon
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Choi, Sejung Marina
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De Cicco, Roberta
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Garanti, Zanete
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Igbudu, Nicholas
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Jayasimha, K. R.
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Kabadayi, Ebru Tumer
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Kapoor, Payal S.
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Kim, Junga
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Kim, Sojung
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Lee, Chunsik
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Li, Jo Yun
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Loureiro, Sandra Maria Correia
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Matson, Natasha
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Melanthiou, Yioula
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Olarte-Pascual, Cristina
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Popoola, Temitope
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Rajat Subhra Chatterjee
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Rosário, João Ferreira do
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Seduram, Linda
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Sheinin, Daniel A.
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Tan Sin Kwang
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Tian, Shiyun
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Um, Nam-Hyun
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Vinuales, Gema
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Vrontis, Demetris
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Özbölük, Tuğba
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International journal of internet marketing and advertising : IJIMA
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
CEPR Discussion Papers
63
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
Journal of business ethics : JOBE
52
Journal of business research : JBR
51
IMF working paper
44
Journal of retailing and consumer services
34
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
International journal of hospitality management
26
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Insurance / Mathematics & economics
25
Leadership
24
Tourism management : research, policies, practice
24
Authentic leadership : clashes, convergences, and coalescences
23
Europäische Hochschulschriften / 5
23
Economics letters
22
Leadership & organization development journal
21
Open economies review
21
Journal of economic dynamics & control
20
The economic journal : the journal of the Royal Economic Society
20
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
CESifo working papers
18
ECB Working Paper
18
Economic modelling
18
Applied economics
17
Working paper
17
Working paper series / European Central Bank
17
Discussion papers / CEPR
16
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
16
Psychology & marketing
16
Discussion paper
15
Discussion paper / Tinbergen Institute
15
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ECONIS (ZBW)
15
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1
The role of online source
credibility
and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
eWOM via social networking site : source versus message
credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
4
Credibility
of digital influencers on YouTube and Instagram
Djafarova, Elmira
;
Matson, Natasha
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012512703
Saved in:
5
Comparing blogs with print ads for corporate branding : the role of source
credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand
credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
8
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
9
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
10
The effects of social presence, contextual congruence and source
credibility
in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
Saved in:
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