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~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Competitive strategy"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Consumer behaviour
Marketing management
45
Marketingmanagement
45
Konsumentenverhalten
10
Beziehungsmarketing
8
Relationship marketing
8
Firm performance
6
Unternehmenserfolg
6
Brand image
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Marketing strategy
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International journal of management & enterprise development : IJMED
Marketing letters : a journal of research in marketing
Journal of business research : JBR
76
Journal of retailing and consumer services
46
Journal of marketing communications
34
European journal of marketing : EJM
27
Journal of marketing
25
The journal of product & brand management
25
Journal of the Academy of Marketing Science
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Business horizons
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Faculty & research / Insead : working paper series
15
The journal of business & industrial marketing
15
International journal of advertising : the review of marketing communications
14
Marketing intelligence & planning
14
Europäische Hochschulschriften / 5
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
International journal of wine business research : IJWBR
13
International review on public and non-profit marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing theory and practice
12
Gabler Edition Wissenschaft
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
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1
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
2
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
3
Taking marketing strategy risks with seemingly no expected gains
Lin, Yuanfang
;
Pazgal, Amit I.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10012793411
Saved in:
4
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
5
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
6
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
7
Competitive strategy and performance in Southern Ghana
Parnell, John A.
;
Spillan, John E.
;
Mensah, Edwin C.
- In:
International journal of management & enterprise …
13
(
2014
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
Saved in:
8
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
9
A tale of two marketplaces : consumption restriction, social comparison, and life satisfaction
Hill, Ronald Paul
;
Martin, Kelly D.
;
Chaplin, Lan Nguyen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 731-744
Persistent link: https://www.econbiz.de/10009579975
Saved in:
10
The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus
Chang, Chung-chau
;
Lin, Bo-chi
;
Chang, Shin-shin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010217764
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