//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Qualitative market research : an international journal"
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Brand image
124
Markenimage
124
Consumer behaviour
97
Konsumentenverhalten
97
Brand management
79
Markenführung
79
Brand
46
Markenartikel
46
Luxury goods
24
Luxusgüter
24
Fashion
23
Mode
23
Beziehungsmarketing
18
Relationship marketing
18
Bekleidung
16
Clothing
16
Social Web
12
Social web
12
Market research
10
Marktforschung
10
USA
10
Emotion
9
Internet marketing
9
Online-Marketing
9
United States
9
Designation of origin
7
Herkunftsbezeichnung
7
Jugendliche
7
Marketing management
7
Marketingmanagement
7
Youth
7
Bekleidungsindustrie
6
Clothing industry
6
Corporate reputation
6
Firmenimage
6
Perception
6
Personality psychology
6
Persönlichkeitspsychologie
6
Wahrnehmung
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Chen, Shan
1
Coates, Nigel
1
Cude, Brenda J.
1
Diamond, Nina
1
Hawley, Jana M.
1
Huang, Ava
1
Lamberti, Lucio
1
Li, Ning
1
McGrath, Mary Ann
1
Robson, Andrew
1
Romaniuk, Jenni
1
Shen, Dong
1
Sherry, John F.
1
Tong, Xiao
1
Wang, Qiuyue
1
Zhang, Lini
1
Zhao, Haidong
1
more ...
less ...
Published in...
All
International journal of market research
Journal of fashion marketing and management
Qualitative market research : an international journal
Journal of business research : JBR
18
The journal of brand management : an international journal
12
Asia Pacific journal of marketing and logistics
11
Journal of global marketing
11
Journal of travel and tourism marketing
10
Journal of international consumer marketing
9
Journal of retailing and consumer services
7
Tourism management : research, policies, practice
7
The journal of consumer marketing
6
International marketing review
5
Marketing intelligence & planning
5
The journal of product & brand management
5
Australasian marketing journal
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Brand management in emerging markets : theories and practice
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Innovatives Markenmanagement
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Journal of Asia Pacific business
2
Journal of China marketing
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of euromarketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international business and economics : JIBE
2
Journal of international trade & commerce
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Multinational business review
2
Tourism management perspectives : TMP
2
Tourism review
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of Chinese consumers' purchase intentions for luxury goods
Zhang, Lini
;
Cude, Brenda J.
;
Zhao, Haidong
- In:
International journal of market research
62
(
2020
)
3
,
pp. 369-385
Persistent link: https://www.econbiz.de/10012231216
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
4
Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury
Chen, Shan
;
Lamberti, Lucio
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10010491603
Saved in:
5
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
6
Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
Saved in:
7
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->