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~isPartOf:"International journal of market research"
~isPartOf:"Journal of retailing"
~subject:"Brand management"
~subject:"Pricing strategy"
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Search: subject_exact:"Herstellermarke"
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Brand management
Pricing strategy
Brand
46
Markenartikel
46
Markenführung
41
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
24
Markenimage
24
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
12
Relationship marketing
12
Handelsmarke
9
Store brand
9
Marketing management
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Marketingmanagement
7
Preismanagement
7
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Retail price
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Emotion
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Retailing
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Store brands
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brand love
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emotion
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Private labels
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brand loyalty
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relationship
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Branding
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Chung, Hwan
2
Hou, Fujun
2
Hussain, Khalid
2
Junaid, Muhammad
2
Lee, Eunkyu
2
Ma, Yu
2
Moussa, Salim
2
Sethuraman, Raj
2
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1
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1
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1
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1
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1
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1
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International journal of market research
Journal of retailing
Journal of business research : JBR
246
The journal of brand management : an international journal
237
The journal of product & brand management
194
Journal of retailing and consumer services
146
European journal of marketing : EJM
57
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing
33
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
32
SpringerLink / Bücher
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
International journal of hospitality management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Journal of fashion marketing and management
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
Journal of global marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
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ECONIS (ZBW)
43
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1
How important is the in-store environment for new brands?
Fuller, Rachel
;
Hogan, Samantha
;
Pervan, Simon
- In:
International journal of market research
66
(
2024
)
1
,
pp. 91-114
Persistent link: https://www.econbiz.de/10014584445
Saved in:
2
How are e-retailer brands related to the manufacturer brands they offer?
Huaman-Ramirez, Richard
;
Toti, Jean-François
- In:
International journal of market research
65
(
2023
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10014233823
Saved in:
3
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
4
Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
Saved in:
5
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
6
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
7
A latent allocation model for brand awareness and mindset metrics
Marshall, Pablo
- In:
International journal of market research
64
(
2022
)
4
,
pp. 526-540
Persistent link: https://www.econbiz.de/10013258012
Saved in:
8
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
9
Internal reference price response across store formats
Elshiewy, Ossama
;
Peschel, Anne Odile
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 496-509
Persistent link: https://www.econbiz.de/10013426742
Saved in:
10
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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