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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of business research : JBR"
~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Ekinci, Yuksel"
~person:"Farsky, Mario"
~subject:"Brand management"
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Brand management
Brand image
10
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10
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Consumer behaviour
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8
Brand
5
Markenartikel
5
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Christodoulides, George
De Chernatony, Leslie
Ekinci, Yuksel
Farsky, Mario
Diamantopoulos, Adamantios
7
Melewar, T. C.
6
Foroudi, Pantea
5
Merchant, Altaf
5
Valette-Florence, Pierre
5
Bang, Nguyen
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Japutra, Arnold
4
Michel, Géraldine
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Aiello, Gaetano
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
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Fastoso, Fernando
3
Guzman, Francisco
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Halkias, Georgios
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Hultman, Magnus
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Kastanakis, Minas
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Ko, Eunju
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Koll, Oliver
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Motoki, Kosuke
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Roy, Sanjit
3
Simkin, Lyndon
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Tiago, Flávio Borges
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3
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
The journal of product & brand management
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Working paper series / The City University Business School
3
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
International business review : the official journal of the European International Business Academy
1
International journal of market research
1
International journal of retail & distribution management
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
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The journal of consumer marketing
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Working paper series / City University Business School
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ECONIS (ZBW)
9
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date (oldest first)
1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
5
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
7
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
8
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
9
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
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