//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
14
Luxury goods
14
Luxusgüter
14
Markenführung
14
Fashion
11
Mode
11
Internet marketing
9
Online-Marketing
9
Brand image
7
Markenimage
7
Brand
6
Markenartikel
6
Beziehungsmarketing
5
International marketing
5
Internationales Marketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Cultural identity
4
Ethnic group
4
Ethnische Gruppe
4
Kulturelle Identität
4
Social Web
4
Social web
4
Website
4
China
3
Customer value
3
Globalisierung
3
Globalization
3
Kundenwert
3
Luxury
3
Nachhaltiger Konsum
3
Nachhaltigkeit
3
National culture
3
Nationalkultur
3
Personality psychology
3
Persönlichkeitspsychologie
3
Sustainability
3
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
35
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
36
Author
All
Bartikowski, Boris
Gierl, Heribert
Ko, Eunju
Laroche, Michel
29
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Seo, Yuri
12
Septianto, Felix
12
Christodoulides, George
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Shukla, Paurav
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Wang, Cheng Lu
9
Balabanis, George
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Liu, Martin J.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Geuens, Maggie
7
Gupta, Suraksha
7
Guzman, Francisco
7
Kim, Kyung Hoon
7
McLean, Graeme J.
7
Melewar, T. C.
7
Papadopoulos, Nicolas G.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
more ...
less ...
Published in...
All
International journal of marketing : IJM ; formerly Der Markt
International marketing review
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Asia Pacific journal of marketing and logistics
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in culture, tourism and hospitality research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Euromed Management Working Paper
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Pforzheimer Forschungsberichte
1
Reihe: Marketing : MAR
1
Schriften zum Marketing
1
Social and environmental issues in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
21
-
30
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
22
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
23
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
24
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
25
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
26
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
27
Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
28
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
29
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
30
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
First
Prev
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->