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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Arzneimittel"
~subject:"Gesundheitskosten"
~subject:"India"
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Arzneimittel
Gesundheitskosten
India
Pharmaceutical industry
64
Pharmaindustrie
64
Pharmaceuticals
36
Arzneimittelmarkt
14
Pharmaceutical market
14
Advertising effects
10
Werbewirkung
10
USA
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Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Ärzte
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Generic drugs
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Generika
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Indien
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Lieferkette
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Pharmaceutical marketing
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Beziehungsmarketing
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Brand management
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Health care costs
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Industrial research
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Mukherjee, Avinandan
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Iacocca, Kathleen
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Sanyal, Shamindra Nath
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Yu, Yu
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Bayazidi, Yahya
1
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1
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1
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1
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1
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1
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1
Dalla Valle, Alessandra
1
Dalmoro, Marlon
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Delbaere, Majorie
1
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1
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1
Guseo, Renato
1
Hilsenrath, Peter E.
1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
74
NBER Working Paper
54
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
38
Working paper / National Bureau of Economic Research, Inc.
34
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
19
International journal of the economics of business
18
Health marketing quarterly
17
Technology analysis & strategic management
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
12
Technological forecasting & social change : an international journal
12
Applied economics
11
International journal of industrial organization
11
Research paper
11
SpringerLink / Bücher
11
CESifo working papers
10
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Global business review
9
International journal of health economics and management
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien
8
International journal of technology management : IJTM
8
Journal of business ethics : JOBE
8
International journal of intellectual property management : IJIPM
7
Journal of global marketing
7
The European journal of health economics
7
The Indian economic journal
7
Working paper
7
Working papers / TSE : WP
7
Applied economics letters
6
Finance India : the quarterly journal of Indian Institute of Finance
6
International journal of production research
6
Journal of business research : JBR
6
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ECONIS (ZBW)
40
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1
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
2
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
5
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
6
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
7
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
8
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
9
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
10
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
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