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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Arzneimittel"
~subject:"India"
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Arzneimittel
India
Pharmaceutical industry
64
Pharmaindustrie
64
Pharmaceuticals
36
Arzneimittelmarkt
14
Pharmaceutical market
14
Advertising effects
10
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Mukherjee, Avinandan
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Iacocca, Kathleen
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Yu, Yu
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
72
NBER Working Paper
52
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
38
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
19
Health marketing quarterly
17
International journal of the economics of business
17
Technology analysis & strategic management
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
12
Technological forecasting & social change : an international journal
12
Applied economics
11
International journal of industrial organization
11
Research paper
11
CESifo working papers
10
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
Global business review
9
International journal of health economics and management
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien
8
International journal of technology management : IJTM
8
Journal of business ethics : JOBE
8
International journal of intellectual property management : IJIPM
7
Journal of global marketing
7
The Indian economic journal
7
Working paper
7
Working papers / TSE : WP
7
Applied economics letters
6
Finance India : the quarterly journal of Indian Institute of Finance
6
International journal of production research
6
Journal of business research : JBR
6
Journal of pharmaceutical finance, economics & policy
6
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ECONIS (ZBW)
39
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11
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
12
Trade performance and revealed comparative advantage of Indian pharmaceutical industry in new IPR regime
Nauriyal, Varun Mahajan D. K.
;
Singh, S. P.
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011302262
Saved in:
13
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
14
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
15
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
Saved in:
16
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
17
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
18
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
19
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
20
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
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