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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"De Chernatony, Leslie"
~source:"econis"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Innovation"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Industrie
Innovation management
Innovation
Kausalanalyse
Lieferantenmanagement
Markenführung
Marketing management
Scheduling
Brand management
9
Führungsstil
5
Leadership style
5
Brand
3
Markenartikel
3
Brand image
2
Großbritannien
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
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1
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1
Bankgeschäft
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Banking services
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Befragung
1
Brand equity
1
Brand extension
1
Cluster analysis
1
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1
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1
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1
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1
Place marketing
1
Privatkundengeschäft
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1
Salespeople
1
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Article
8
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1
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Article in journal
Konferenzschrift
Sammelwerk
Aufsatz in Zeitschrift
9
Collection of articles of several authors
3
Mehrbändiges Werk
2
Multi-volume publication
2
Language
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English
Author
All
De Chernatony, Leslie
Cheng, T. C. E.
23
Huarng, Kun-Huang
19
Ko, Eunju
16
Parida, Vinit
16
Sharma, Piyush
16
Bouncken, Ricarda B.
14
Gunasekaran, Angappa
14
Zhao, Xiande
14
Lai, Kee-hung
13
Choi, Tsan-Ming
12
Gupta, Suraksha
12
Melewar, T. C.
12
Veloutsou, Cleopatra
12
Kraus, Sascha
11
Vrontis, Demetris
11
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Pereira, Vijay
10
Tan, Kim Hua
10
Valette-Florence, Pierre
10
Chiappetta Jabbour, Charbel José
9
Duan, Yunlong
9
Hunt, Shelby D.
9
Malik, Ashish
9
Merrilees, Bill
9
Wincent, Joakim
9
Wong, Christina W. Y.
9
Yeung, Andy C. L.
9
Zhou, Kevin Zheng
9
Kohtamäki, Marko
8
Laroche, Michel
8
O'Cass, Aron
8
Oghazi, Pejvak
8
Xie, Xuemei
8
Buil, Isabel
7
Diamantopoulos, Adamantios
7
Dwivedi, Yogesh Kumar
7
Glock, Christoph H.
7
Gustafsson, Anders
7
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International journal of production economics
Journal of business research : JBR
Journal of euromarketing
Journal of marketing management : MM
European journal of marketing : EJM
3
The journal of product & brand management
2
The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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1
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
2
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
3
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
4
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
5
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
6
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
7
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
8
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
9
Special issue: Advances in brand management
De Chernatony, Leslie
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003840033
Saved in:
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