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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Buil, Isabel"
~person:"Merrilees, Bill"
~subject:"Industrie"
~subject:"Interview"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Scheduling"
~type_genre:"Article in journal"
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Industrie
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6
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4
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Buil, Isabel
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7
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5
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5
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Journal of strategic marketing
The journal of brand management : an international journal
8
The journal of product & brand management
4
Australasian marketing journal
2
European journal of marketing : EJM
2
Marketing intelligence & planning
2
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2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business research quarterly : BRQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
Journal for international business and entrepreneurship development
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
12
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1
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
2
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
3
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
4
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
5
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
6
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
7
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
8
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
9
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
10
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
1
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