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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Ko, Eunju"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Scheduling"
~type_genre:"Article in journal"
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Industrie
Lieferantenmanagement
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Consumer behaviour
22
Konsumentenverhalten
22
Luxury goods
15
Luxusgüter
15
Fashion
12
Mode
12
Brand management
11
Beziehungsmarketing
8
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8
Marketingmanagement
8
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12
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Ko, Eunju
Cheng, T. C. E.
22
Gunasekaran, Angappa
13
Lai, Kee-hung
12
Melewar, T. C.
12
Zhao, Xiande
11
Choi, Tsan-Ming
10
Gupta, Suraksha
10
Merrilees, Bill
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Wong, Christina W. Y.
9
Yeung, Andy C. L.
9
De Chernatony, Leslie
8
Sharma, Piyush
8
Valette-Florence, Pierre
8
Bang, Nguyen
7
Chiappetta Jabbour, Charbel José
7
Diamantopoulos, Adamantios
7
Glock, Christoph H.
7
Huang, George Q.
7
Huo, Baofeng
7
Japutra, Arnold
7
Roy, Sanjit
7
Buil, Isabel
6
Duan, Yunlong
6
Golini, Ruggero
6
Govindan, Kannan
6
Kalchschmidt, Matteo
6
Lee, Peter K. C.
6
Li, Ling
6
Merchant, Altaf
6
Parida, Vinit
6
Caniato, Federico
5
Chen, Jing
5
Christodoulides, George
5
Dennis, Charles
5
Ekinci, Yuksel
5
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5
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5
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Journal of strategic marketing
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
12
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
3
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
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