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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huang, George Q."
~person:"Melewar, T. C."
~source:"econis"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Industrie
Innovation management
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Brand management
18
Corporate reputation
10
Firmenimage
10
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10
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De Chernatony, Leslie
Huang, George Q.
Melewar, T. C.
Cheng, T. C. E.
24
Ko, Eunju
16
Sharma, Piyush
14
Zhao, Xiande
14
Gunasekaran, Angappa
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Parida, Vinit
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Huarng, Kun-Huang
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Veloutsou, Cleopatra
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Foroudi, Pantea
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Kim, Kyung Hoon
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9
Kraus, Sascha
9
Merrilees, Bill
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Valette-Florence, Pierre
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Vrontis, Demetris
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Wong, Christina W. Y.
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Bouncken, Ricarda B.
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O'Cass, Aron
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7
Malik, Ashish
7
Pereira, Vijay
7
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7
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
European journal of marketing : EJM
9
International journal of production research
5
International studies of management and organization
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
4
Corporate reputation review
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
European journal of operational research : EJOR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Synchroperation in industry 4.0 manufacturing
Guo, Daqiang
;
Li, Mingxing
;
Lyu, Zhongyuan
;
Kang, Kai
; …
- In:
International journal of production economics
238
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012592003
Saved in:
2
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
5
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
6
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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