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~isPartOf:"International journal of productivity and quality management : IJPQM"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Total quality management & business excellence"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
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Search: subject:"experience"
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Brand
Dienstleistungsqualität
Beziehungsmarketing
173
Relationship marketing
173
Consumer behaviour
130
Konsumentenverhalten
130
Brand management
112
Markenführung
112
Brand image
83
Markenimage
83
Markenartikel
73
Customer satisfaction
62
Kundenzufriedenheit
62
Service quality
43
Social Web
26
Social web
26
Brand loyalty
24
Emotion
21
Quality management
21
Qualitätsmanagement
21
Markentreue
18
Internet marketing
17
Online-Marketing
17
customer satisfaction
17
service quality
16
Customer integration
13
Kundenintegration
13
loyalty
11
Brand experience
9
Lieferantenmanagement
9
Marketing management
9
Marketingmanagement
9
Supplier relationship management
9
Brand architecture
8
Confidence
8
Customer value
8
Kundenwert
8
Social media
8
Vertrauen
8
Viral marketing
8
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Article
115
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English
116
Author
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Fetscherin, Marc
3
Šerić, Maja
3
Adil, Mohd
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Butcher, Luke
2
Carlson, Jamie
2
De Vries, Natalie Jane
2
Gil Saura, Irene
2
Iglesias, Oriol
2
Merrilees, Bill
2
Sung, Billy
2
Wei, Jiahua
2
Zarantonello, Lia
2
Abratt, Russell
1
Abu Khait, Rawan
1
Agarwal, Sonal
1
Aghdaie, Fathollah Amiri
1
Ahmad, Mansoor
1
Ahn, Jongchang
1
Ahuvia, Aaron C.
1
Akbar, Mohammad Muzahid
1
Akhtar, Farheen
1
Aktan, Damla
1
Al-Nady, Bahaà Abdul-Hafez Attallah
1
Albuquerque, André Philippi Gonzaga de
1
Allada, Vijaya Kameswari
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Ananda S
1
Anber Abraheem Shlash Mohammad
1
Anh Thi Tu Le
1
ArabYarmohammadi, Mohammad
1
Arslanagić-Kalajdžić, Maja
1
Atulkar, Sunil
1
Babić-Hodović, Vesna
1
Bali, Aditya
1
Balouei Jamkhaneh, Hadi
1
Bani-Melhem, Shaker
1
Batista-Foguet, Joan M.
1
Baylghomog, Steven W.
1
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International journal of productivity and quality management : IJPQM
The journal of brand management : an international journal
Total quality management & business excellence
Journal of retailing and consumer services
255
Journal of business research : JBR
190
International journal of hospitality management
143
The journal of services marketing
105
The service industries journal
83
Journal of hospitality marketing & management
76
The journal of product & brand management
73
International journal of contemporary hospitality management
69
Journal of travel and tourism marketing
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Services marketing quarterly
54
Journal of service research : JSR
51
Cogent business & management
50
Journal of service management
50
Journal of strategic marketing
46
Service business
45
Asia Pacific journal of marketing and logistics
40
Marketing intelligence & planning
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
38
Psychology & marketing
36
The TQM journal : the international review of organizational improvement
36
Tourism management : research, policies, practice
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of service research
33
European journal of marketing : EJM
30
The international journal of bank marketing : IJBM
28
International journal of quality and service sciences
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Journal of the Academy of Marketing Science
25
International journal of services and operations management
24
Journal of air transport management
24
Managing service quality : MSQ ; an international journal
23
Journal of marketing
22
European journal of marketing
21
International journal of quality & reliability management
21
International journal of services, economics and management
21
Journal of retailing
21
Journal of marketing for higher education
20
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ECONIS (ZBW)
116
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116
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
The mediating role of perceived brand authenticity between brand
experience
and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Exploring quick commerce service
experience
: a moderated mediated investigation using SEM and fsQCA
Kapoor, Ashwarya
;
Sindwani, Rajiv
;
Goel, Manisha
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1896-1919
Persistent link: https://www.econbiz.de/10014369734
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
7
The role of transactionality of mobile branded apps in brand
experience
and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
8
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
9
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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