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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of business research : JBR"
~subject:"Niedrigpreisstrategie"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Search: subject_exact:"Low cost strategy"
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Niedrigpreisstrategie
Rabatt
Low-cost strategy
16
Preismanagement
9
Pricing strategy
9
Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
8
Konsumentenverhalten
8
Rebate
8
Discounting
6
Diskontierung
6
Theorie
4
Theory
4
Preisdifferenzierung
3
Price discrimination
3
Price promotions
3
Einzelhandel
2
Einzelhandelspreis
2
Online retailing
2
Online-Handel
2
Price discounts
2
Retail price
2
Retail trade
2
Social discount rate
2
Soziale Diskontrate
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Add-on fees
1
Airline
1
Airline type
1
Analytics
1
Angst
1
Anxiety
1
Attribution theory
1
Behavioral economics
1
Behavioral intention
1
Beziehungsmarketing
1
Brand management
1
Business model
1
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Undetermined
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Article
16
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Article in journal
Aufsatz in Zeitschrift
16
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English
16
Author
All
Kukar-Kinney, Monika
2
Attari, Amin
1
Baskin, Ernest
1
Biswas, Abhijit
1
Burman, Bidisha
1
Carlson, Jeffrey R.
1
Chao, Mike Chen-Ho
1
Chatterjee, Promothesh
1
Cheng, Andong
1
Cotte, June
1
Desmet, Pierre
1
Dong, Xiaodan
1
Esposito Vinzi, Vincenzo
1
Feng, Shan
1
Giebelhausen, Michael D.
1
Guha, Abhijit
1
Jagpal, Sharan
1
Kaltcheva, Velitchka D.
1
Keller, Alisa
1
Kim, Ju-Young
1
Kos Koklič, Mateja
1
Koç, Ümit
1
Le Nagard, Emmanuelle
1
Lee, Jennifer J.
1
Luo, Xueqing
1
Makienko, Igor
1
Mantrala, Murali K.
1
Natter, Martin
1
Patino, Anthony
1
Robinson, Stacey G.
1
Shapiro, Stewart
1
Singh, Surendra N.
1
Spann, Martin
1
Spiegel, Menahem
1
Srivastava, Joydeep
1
Suri, Rajneesh
1
Swain, Scott D.
1
Teng, Lefa
1
Totzek, Dirk
1
Vegelj, Spela
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
Modern economy
3
Omega : the international journal of management science
3
Regional studies : official journal of the Regional Studies Association
3
Scientific Annals of Economics and Business
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
The international review of retail, distribution and consumer research
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
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ECONIS (ZBW)
16
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1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
3
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
4
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
5
Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
6
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
7
Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
Saved in:
8
An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vegelj, Spela
- In:
Journal of business research : JBR
80
(
2017
),
pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
Saved in:
9
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
10
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
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