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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of business research : JBR"
~subject:"Price promotions"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Search: subject_exact:"Low cost strategy"
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Price promotions
Rabatt
Low-cost strategy
16
Niedrigpreisstrategie
16
Preismanagement
9
Pricing strategy
9
Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
8
Konsumentenverhalten
8
Rebate
8
Discounting
6
Diskontierung
6
Theorie
4
Theory
4
Preisdifferenzierung
3
Price discrimination
3
Einzelhandel
2
Einzelhandelspreis
2
Online retailing
2
Online-Handel
2
Price discounts
2
Retail price
2
Retail trade
2
Social discount rate
2
Soziale Diskontrate
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Add-on fees
1
Airline
1
Airline type
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Analytics
1
Angst
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Anxiety
1
Attribution theory
1
Behavioral economics
1
Behavioral intention
1
Beziehungsmarketing
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Brand management
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Article in journal
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8
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English
8
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Attari, Amin
1
Baskin, Ernest
1
Biswas, Abhijit
1
Burman, Bidisha
1
Carlson, Jeffrey R.
1
Chatterjee, Promothesh
1
Cheng, Andong
1
Guha, Abhijit
1
Keller, Alisa
1
Kim, Ju-Young
1
Kukar-Kinney, Monika
1
Lee, Jennifer J.
1
Luo, Xueqing
1
Makienko, Igor
1
Natter, Martin
1
Singh, Surendra N.
1
Spann, Martin
1
Srivastava, Joydeep
1
Swain, Scott D.
1
Totzek, Dirk
1
Verma, Swati
1
Vogelsang, Mila
1
Weathers, Danny
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
Journal of retailing and consumer services
7
Journal of retailing
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Health care financing review
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of industrial organization
1
Journal of business strategy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Omega : the international journal of management science
1
Review of industrial organization : RIO
1
Schmalenbach journal of business research : SBUR
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
8
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1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
3
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
4
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
5
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
6
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
7
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
8
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
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