//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of consumer marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Advertising effects
346
Werbewirkung
346
Advertising
134
Werbung
132
Consumer behaviour
107
Konsumentenverhalten
107
Internet marketing
79
Online-Marketing
79
USA
76
United States
76
Fernsehwerbung
42
Television advertising
42
Brand management
40
Markenführung
40
Brand image
38
Markenimage
38
Emotion
25
Target group
24
Zielgruppe
24
Psychology of advertising
23
Werbepsychologie
23
Marketing management
19
Brand
18
Markenartikel
18
Social Web
18
Social web
18
Advertising planning
16
Werbeplanung
16
Celebrity endorsement
14
Celebrity-Werbung
14
Measurement
12
Messung
12
Viral marketing
12
Virales Marketing
12
Communication
11
Kommunikation
11
Media usage
11
Product Placement
11
Product placement
11
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Aleksandrovs, Leonids
1
Assael, Henry
1
Becker, Jan-Michael
1
Binet, Les
1
Blankson, Charles
1
Cheng, Julian Ming Sung
1
Dens, Nathalie
1
Eastman, Jacqueline K.
1
Edeling, Alexander
1
Elias, Nelly
1
Erguncu, Selin
1
Field, Peter
1
Freeman, Dan
1
Fulgoni, Gian M.
1
Garcia-Garcia, Manuel
1
Goos, Peter
1
Greenspan, Leah
1
Hadjicharalambous, Costas
1
Kalafatis, Stavros P.
1
Karagür, Zeynep
1
Karniouchina, Ekaterina V.
1
Keel, Astrid Lei
1
Keller, Ed
1
Klein, Kristina
1
Koslow, Scott
1
Liu, Jun
1
Naik, Prasad A.
1
Padgett, Daniel
1
Pauwels, Koen
1
Pelsmacker, Patrick de
1
Schultz, Don E.
1
Shapiro, Stewart
1
Shimp, Terence A.
1
Smarandescu, Laura
1
Smith, Katherine Taken
1
Snyder, Jasper
1
Srinivasan, Shuba
1
Tsai, Shu-Pei
1
Wood, Stacy L.
1
Yildirim, Gokhan
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
The journal of consumer marketing
Journal of marketing communications
18
Journal of business research : JBR
12
SpringerLink / Bücher
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Faculty & research / Insead : working paper series
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
MSI reports : working paper series
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of product & brand management
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
2
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
3
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
4
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
5
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
6
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
7
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
8
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
9
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
10
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->