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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Marketing theory
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Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
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47
Hamburger Schriften zur Marketingforschung
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Journal of business-to-business marketing
43
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Journal of historical research in marketing
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Schriftenreihe Schwerpunkt Marketing
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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UTB
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in marketing and entrepreneurship : JRME
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Premier reference source
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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Journal of strategic marketing
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Schriften zum Marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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ECONIS (ZBW)
194
Showing
41
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50
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194
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41
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei
;
Harris, Lloyd C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
Saved in:
42
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
43
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
44
Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
45
Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its SG&A proxy
Markovitch, Dmitri G.
;
Huang, Dongling
;
Ye, Pengfei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 223-239
Persistent link: https://www.econbiz.de/10012288593
Saved in:
46
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
47
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
48
Mating and marketing
Buss, David M.
;
Foley, Pete
- In:
Journal of business research : JBR
120
(
2020
),
pp. 492-497
Persistent link: https://www.econbiz.de/10012417157
Saved in:
49
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
50
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
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