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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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47
Hamburger Schriften zur Marketingforschung
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Journal of business-to-business marketing
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Journal of historical research in marketing
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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UTB
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in marketing and entrepreneurship : JRME
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Premier reference source
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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Journal of strategic marketing
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Schriften zum Marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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ECONIS (ZBW)
194
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71
Evaluation of quantitative indicators of marketing activities in the banking sector
Csikósová, Adriana
;
Čulková, Katarína
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5028-5033
Persistent link: https://www.econbiz.de/10011589107
Saved in:
72
Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Saved in:
73
The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José
;
Rodríguez Barberena, Lucienne
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
Saved in:
74
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
75
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando
;
Pergelova, Albena
;
Cheben, Juraj
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
Saved in:
76
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
77
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
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78
Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca
;
Lee, Soo-hee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
Saved in:
79
Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412
Saved in:
80
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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