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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Nguyen, Hang T."
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Diffusion"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Brand loyalty
Consumer behaviour
Diffusion
Internet marketing
Lieferkette
SME
Konsumentenverhalten
18
Markenimage
16
Brand management
12
Markenführung
12
Brand
7
Markenartikel
7
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
6
Internationales Marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Consumer-brand identification
3
Global brands
3
Measurement
3
Messung
3
Advertising
2
Advertising effects
2
Betriebliche Kennzahl
2
Bibliometrics
2
Bibliometrie
2
Brand equity
2
Brand strategy
2
C-OAR-SE
2
Consumer dispositions
2
Consumer-brand relationships
2
Country image
2
Financial ratio
2
Impact assessment
2
Measurement theory
2
Multi-item scales
2
Operations Research
2
Operations research
2
Perceived brand globalness
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Single items
2
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17
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Article
20
Type of publication (narrower categories)
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
20
Language
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Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Diamantopoulos, Adamantios
Nguyen, Hang T.
Laroche, Michel
27
Ko, Eunju
24
Cleveland, Mark
16
Valette-Florence, Pierre
16
Bartikowski, Boris
13
Oghazi, Pejvak
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Foroudi, Pantea
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Hultman, Magnus
11
Sharma, Piyush
11
Teng, Lefa
11
Balaji, M. S.
10
Geuens, Maggie
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Melewar, T. C.
10
Pereira, Vijay
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Gijsbrechts, Els
9
Kim, Kyung Hoon
9
Merchant, Altaf
9
Shukla, Paurav
9
Verhoef, Peter C.
9
Vrontis, Demetris
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Choi, Jeonghye
8
Donthu, Naveen
8
Krishen, Anjala S.
8
Mattila, Anna S.
8
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of international marketing
11
International marketing review
4
British journal of management
2
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
20
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11
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
12
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
13
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
14
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
15
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
16
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
17
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
18
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
Saved in:
19
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
20
Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10003839872
Saved in:
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