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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Nguyen, Hang T."
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Diffusion"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Brand loyalty
Consumer behaviour
Diffusion
Internet marketing
Lieferkette
SME
Konsumentenverhalten
18
Markenimage
16
Brand management
12
Markenführung
12
Brand
7
Markenartikel
7
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
6
Internationales Marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Consumer-brand identification
3
Global brands
3
Measurement
3
Messung
3
Advertising
2
Advertising effects
2
Betriebliche Kennzahl
2
Bibliometrics
2
Bibliometrie
2
Brand equity
2
Brand strategy
2
C-OAR-SE
2
Consumer dispositions
2
Consumer-brand relationships
2
Country image
2
Financial ratio
2
Impact assessment
2
Measurement theory
2
Multi-item scales
2
Operations Research
2
Operations research
2
Perceived brand globalness
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Single items
2
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Undetermined
17
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Article
20
Type of publication (narrower categories)
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
20
Language
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Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Diamantopoulos, Adamantios
Nguyen, Hang T.
Laroche, Michel
27
Ko, Eunju
24
Cleveland, Mark
16
Valette-Florence, Pierre
15
Bartikowski, Boris
13
Oghazi, Pejvak
13
Richard, Marie-Odile
13
Warlop, Luk
13
Foroudi, Pantea
12
Dwivedi, Yogesh Kumar
11
Hultman, Magnus
11
Septianto, Felix
11
Sharma, Piyush
11
Balaji, M. S.
10
Geuens, Maggie
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Melewar, T. C.
10
Teng, Lefa
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Filieri, Raffaele
9
Gijsbrechts, Els
9
Kim, Kyung Hoon
9
Merchant, Altaf
9
Pereira, Vijay
9
Seo, Yuri
9
Veloutsou, Cleopatra
9
Verhoef, Peter C.
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Choi, Jeonghye
8
Donthu, Naveen
8
Krishen, Anjala S.
8
Rana, Nripendra P.
8
Shukla, Paurav
8
Spielmann, Nathalie
8
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of international marketing
11
International marketing review
4
British journal of management
2
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
20
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1
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10
of
20
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios
;
Matarazzo, Michela
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
Saved in:
3
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
4
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
5
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
6
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
9
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
10
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
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