//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrics"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Retail trade
Kundenbindungsprogramm
36
Loyalty program
36
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
21
Konsumentenverhalten
21
Loyalty programs
14
Einzelhandel
8
Customer satisfaction
7
Kundenzufriedenheit
7
Sales promotion
6
Verkaufsförderung
6
Customer relationship management
3
Online retailing
3
Online-Handel
3
Bayes-Statistik
2
Bayesian estimation
2
Bayesian inference
2
Customer-company identification
2
Dienstleistungsqualität
2
International marketing
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
Markov chain
2
Markov-Kette
2
Point redemption
2
Program design
2
Retail positioning
2
Retailing
2
Satisfaction
2
Service quality
2
Social influence
2
Abwertung
1
Accumulation programs
1
Advertising
1
Advertising effects
1
Armut
1
Austauschtheorie
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Balabanis, George
1
Balakrishnan, Janarthanan
1
Bijmolt, Tammo H. A.
1
Bradlow, Eric T.
1
Chen, Yanyan
1
Dwivedi, Yogesh Kumar
1
Foroudi, Pantea
1
Gelper, Sarah
1
Huang, Min-Hsin
1
Mandler, Timo
1
Meyer-Waarden, Lars
1
Minnema, Alec
1
Natter, Martin
1
Nies, Salome
1
Non, Mariëlle
1
Stathopoulou, Anastasia
1
Stourm, Valeria
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of retailing and consumer services
11
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
1
Business strategy and the environment
1
CARESS working paper
1
Central European business review : CEBR
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Delovni zvezki / RCEF
1
Discussion paper series
1
Dissertation Series CentER
1
Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
1
European retail research
1
Global business review
1
HEC Paris research paper series
1
Handbuch Kundenbindungsmanagement
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
IIMB management review
1
Information systems management
1
International journal of business and globalisation : IJBG
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
3
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
6
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
7
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
8
The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
9
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->