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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
38
Personalisierung
36
Virales Marketing
26
Consumer behaviour
16
Data Mining
16
Data mining
16
Konsumentenverhalten
16
Online retailing
12
Online-Handel
12
Customer satisfaction
10
Kundenzufriedenheit
10
Internet marketing
8
Online-Marketing
8
Online reviews
7
Text
7
Bibliometrics
6
Bibliometrie
6
Hotel industry
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Hotellerie
6
Internet
6
Social Web
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Social web
6
Confidence
5
Vertrauen
5
E-commerce
4
Electronic Commerce
4
Gastronomie
4
Holiday behaviour
4
Online Reviews
4
Restaurant industry
4
Text mining
4
Urlaubsverhalten
4
Beziehungsmarketing
3
Brand image
3
Dienstleistungsqualität
3
Hotel
3
Markenimage
3
Online review
3
Relationship marketing
3
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Aufsatz in Zeitschrift
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26
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Kim, Jong Min
2
Lok, Peter
2
Stepchenkova, Svetlana
2
Alguezaui, Salma
1
Asano, Glenn
1
Bi, Jian-Wu
1
Bian, Yuanwei
1
Bilgihan, Anil
1
Borghi, Matteo
1
Browning, Victoria
1
Buckley, Ralf
1
Chang, Chun-Tuan
1
Chang, Ting-pong Vincent
1
Chatterjee, Swagato
1
Chaves, Marcirio Silveira
1
Chen, Dongzhi
1
Chen, Kuanchin
1
Chen, Wei-Kai
1
Cheng, Ting Pong Vincent
1
Cui, Xiaohui
1
Ding, Suyun
1
Filieri, Raffaele
1
Furner, Christopher P.
1
Gao, Huicai
1
Goh, Samuel H.
1
Gomes, Rodrigo
1
Gretzel, Ulrike
1
He, Linlin
1
Hernández, Juan M.
1
Hervas-Drane, Andres
1
Hu, Feng
1
Hu, Ya-Han
1
Huang, Guei-Hua
1
Hyun, Soonchul
1
Iacobucci, Dawn
1
Jia, Susan
1
Kim, Moon-Yong
1
Kirilenko, Andrei
1
Li, Gang
1
Li, Hengyun
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Tourism management : research, policies, practice
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
Journal of consumer marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
26
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1
Hosts' online affinities and their impacts on the number of online reviews on peer-to-peer platforms
Chen, Dongzhi
;
Zhang, Wei
;
Bi, Jian-Wu
;
Zhang, Hanqin Qiu
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457564
Saved in:
2
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
3
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
4
Differences in online reviews caused by distribution channels
Kim, Jong Min
;
Hyun, Soonchul
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012417958
Saved in:
5
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
6
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
7
An examination of the data quality of online reviews : who do consumers trust?
McCloskey, Donna W.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10012494928
Saved in:
8
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
9
Traveler preferences from online reviews : role of travel goals, class and culture
Chatterjee, Swagato
;
Mandal, Prasenjit
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237335
Saved in:
10
Improving text summarization of online hotel reviews with review helpfulness and sentiment
Tsai, Chih-Fong
;
Chen, Kuanchin
;
Hu, Ya-Han
;
Chen, Wei-Kai
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237344
Saved in:
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