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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Kulturelle Identität"
~subject:"Television advertising"
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Kulturelle Identität
Television advertising
Advertising
86
Werbung
81
Advertising effects
52
Werbewirkung
52
Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
20
Online-Marketing
20
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Cultural identity
10
International marketing
7
Internationales Marketing
7
Marketing management
7
Marketingmanagement
7
Brand
6
Markenartikel
6
USA
6
United States
6
Distribution channel
5
Fernsehwerbung
5
Psychology of advertising
5
Theorie
5
Theory
5
Vertriebsweg
5
Werbepsychologie
5
Celebrity endorsement
4
Celebrity-Werbung
4
Competition
4
Direct marketing
4
Direktmarketing
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
advertising
4
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Article
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English
15
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Czarnecka, Barbara
2
Guitart, Ivan A.
2
Bakir, Aysen
1
Boyle, Brett
1
Brennan, Ross
1
Choi, Jin-A.
1
Desmarais, Fabrice
1
Dhar, Tirtha
1
Ghanem, Salma
1
González, Jorge
1
Hervet, Guillaume
1
Ho, Jason Y. C.
1
Hornikx, Jos
1
Joo, Mingyu
1
Kalliny, Morris
1
Keles, Serap
1
Kubat, Umut
1
Lenoir, Anne-Sophie I.
1
Lewis, Robert
1
Manrai, Ajay K.
1
Mueller, Barbara
1
O'Keefe, Daniel J.
1
Puntoni, Stefano
1
Reed, Americus
1
Schivinski, Bruno
1
Shaner, Matthew
1
Stremersch, Stefan
1
Swaminathan, Vanitha
1
Um, Nam-hyun
1
Verlegh, Peeter W. J.
1
Weinberg, Charles B.
1
Wilbur, Kenneth C.
1
Zhu, Yi
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of advertising : the quarterly review of marketing communications
14
Journal of marketing communications
10
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of promotion management : JPM
8
International marketing review
6
Journal of business research : JBR
6
Journal of international consumer marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Handbook of research on international advertising
3
International journal of consumer studies
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Quantitative marketing and economics : QME
3
Advertising in developing and emerging countries : the economic, political and social context
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research
2
Journal of public policy & marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Qualitative market research : an international journal
2
Advertising in a multimedia age
1
Advertising worldwide : advertising conditions in selected countries
1
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
3
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
4
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
5
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
6
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
7
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
8
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
9
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
10
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
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