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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand loyalty"
~subject:"Experiment"
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Search: subject_exact:"Markenidentität"
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Brand loyalty
Experiment
Brand image
144
Markenimage
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Consumer behaviour
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Brand management
114
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114
Brand
59
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Lopes, Evandro Luiz
2
Baxter, Stacey
1
Berger, Jonah
1
Calantone, Roger J.
1
Childs, Michelle L.
1
Costa Hernandez, José Mauro da
1
Eelen, Jiska
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1
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Nandy, Subarna
1
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Ratneshwar, Srinivasan
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Sandes, Fabio Shimabukuro
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Sauer, Nicola E.
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Sen, Sankar
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Septianto, Felix
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Shrum, L. J.
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Varella, Carlos Alberto Alves
1
Verlegh, Peeter
1
Yılmaz, Çengiz
1
Zhang, Yueling
1
Zhang, Yufei
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
The journal of product & brand management
31
Journal of business research : JBR
30
Journal of retailing and consumer services
28
The journal of brand management : an international journal
27
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
10
European journal of marketing : EJM
9
Marketing letters : a journal of research in marketing
9
Psychology & marketing
9
Journal of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Australasian marketing journal
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Tourism management : research, policies, practice
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Cogent business & management
4
Global business review
4
International journal of business excellence
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing analytics : JMA
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of retail and distribution management
3
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ECONIS (ZBW)
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
3
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
4
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
7
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
8
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
9
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
10
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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