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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international marketing"
~subject:"Consumer behaviour"
~subject:"Ethnische Identität"
~subject:"Macroeconomic performance"
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Search: subject_exact:"Cultural identity"
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Consumer behaviour
Ethnische Identität
Macroeconomic performance
Cultural identity
52
Kulturelle Identität
52
Konsumentenverhalten
25
International marketing
12
Internationales Marketing
12
National culture
10
Nationalkultur
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Cross-cultural management
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Interkulturelles Management
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USA
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Welt
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Relationship marketing
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Dienstleistungsqualität
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Advertising effects
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China
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Collectivism
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Kollektivismus
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Kultur
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Multinationales Unternehmen
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Viral marketing
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Virales Marketing
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Werbewirkung
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Werbung
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culture
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Corporate culture
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Emerging economies
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Eisend, Martin
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Guo, Xiaoling
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Keh, Hean Tat
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Thompson, Frauke Mattison
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Allman, Helena F.
1
Arnold, Mark J.
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Baskentli, Sara
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1
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1
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Duffek, Barbara
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Eisingerich, Andreas B
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Habel, Johannes
1
Hadi, Rhonda
1
Heinberg, Martin
1
Hewett, Kelly
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Jia, Miaolai
1
Kaur, Mandeep
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Kim, Kyeongheui
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Kubat, Umut
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Mizerski, Richard
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Möller, Jana
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Park, Jongwon
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international marketing
Journal of business research : JBR
56
Journal of international consumer marketing
48
International marketing review
22
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Marketing theory
12
Journal of travel and tourism marketing
11
Global consumer behavior
10
Psychology & marketing
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Cross-cultural and critical perspectives on brands
6
Australasian marketing journal
5
International journal of market research
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Arbeitspapiere
4
Cross cultural management : an international journal
4
Discussion paper series / IZA
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
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ECONIS (ZBW)
25
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1
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Consumer stockpiling across cultures during the COVID-19 pandemic
Ahmadi, Iman
;
Habel, Johannes
;
Jia, Miaolai
;
Lee, Nick
; …
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10013257808
Saved in:
4
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
5
How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek
;
Duffek, Barbara
;
Eisingerich, Andreas B
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
Saved in:
6
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
9
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
10
Consumer responses to high service attentiveness : a cross-cultural examination
Liu, Maggie Wenjing
;
Zhang, Lijun
;
Keh, Hean Tat
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011999581
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