//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktentwicklung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
New product development
108
Produktentwicklung
108
Innovation
51
Consumer behaviour
37
Konsumentenverhalten
37
Innovation management
28
Innovationsmanagement
28
Innovation diffusion
22
Innovationsdiffusion
22
Social network
14
Soziales Netzwerk
14
USA
14
United States
14
Theorie
11
Theory
11
Product design
10
Produktgestaltung
10
Brand management
9
Markenführung
9
Social Web
9
Social web
9
new product development
9
Customer integration
8
Kundenintegration
8
innovation
8
Beziehungsmarketing
6
Learning process
6
Lernprozess
6
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Viral marketing
6
Virales Marketing
6
Creativity
5
Crowdsourcing
5
Kreativität
5
Market entry
5
Markteintritt
5
more ...
less ...
Online availability
All
Undetermined
38
Free
2
Type of publication
All
Article
108
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Language
All
English
108
Author
All
Van Den Bulte, Christophe
10
Iyengar, Radha
7
Stremersch, Stefan
5
Valente, Thomas W.
5
Homburg, Christian
4
Tellis, Gerard J.
4
Chandrasekaran, Deepa
3
Schreier, Martin
3
Avagyan, Vardan
2
Basuroy, Suman
2
Camacho, Nuno
2
Chattopadhyay, Amitava
2
Croux, Christophe
2
Dahl, Darren W.
2
Dekimpe, Marnik G.
2
Fischer, Marc
2
Goldenberg, Jacob
2
Griffith, David A.
2
Haenlein, Michael
2
Hennig-Thurau, Thorsten
2
Lee, Jongkuk
2
Lemmens, Aurélie
2
Mallapragada, Girish
2
Muller, Eitan
2
Ofek, Elie
2
Rubera, Gaia
2
Selove, Matthew
2
Slotegraaf, Rebecca J.
2
Steenkamp, Jan-Benedict E. M.
2
Ahearne, Michael
1
Alavi, Sascha
1
Albuquerque, Paulo
1
Allen, B. J.
1
Amir, On
1
Aral, Sinan
1
Aribarg, Anocha
1
Ariely, Dan
1
Arifoğlu, Kenan
1
Arts, Joep W. C.
1
Arunachalam S
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Research
41
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
more ...
less ...
Source
All
ECONIS (ZBW)
108
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
4
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
7
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
8
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
9
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
10
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->