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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
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Advertising
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
2,491
Retail trade
746
Relationship marketing
698
Beziehungsmarketing
697
Customer satisfaction
464
Kundenzufriedenheit
461
Online retailing
450
Online-Handel
450
Brand management
417
Markenführung
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Service quality
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Online-Marketing
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Markenimage
330
Social Web
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Brand
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227
Distribution channel
207
Vertriebsweg
207
Viral marketing
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Virales Marketing
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Marketing management
189
Marketingmanagement
189
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3,065
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Sammelwerk
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6
Fallstudie
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Septianto, Felix
20
Pantano, Eleonora
19
Thaichon, Park
19
Prentice, Catherine
18
Park, Jungkun
17
Dhir, Amandeep
15
Dwivedi, Yogesh Kumar
13
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Mortimer, Gary
12
Tucker, Catherine
12
Kaur, Puneet
11
Rana, Nripendra P.
11
Agag, Gomaa
10
Gijsbrechts, Els
10
Klaus, Philipp
10
Otterbring, Tobias
10
Sarkar, Biswajit
10
Schweidel, David A.
10
Talwar, Shalini
10
Baier, Daniel
9
Bijmolt, Tammo H. A.
9
Hollebeek, Linda D.
9
Ladhari, Riadh
9
Louis, Didier
9
Quach, Sara
9
Sands, Sean
9
Sun, Baohong
9
Warlop, Luk
9
Yan, Ruiliang
9
Chebat, Jean-Charles
8
Dekimpe, Marnik G.
8
Gázquez-Abad, Juan Carlos
8
Jerath, Kinshuk
8
Loureiro, Sandra Maria Correia
8
Neslin, Scott A.
8
Pauwels, Koen
8
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Nordic Retail and Wholesale Conference <4., 2014, Stockholm>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,822
International journal of production economics
2,085
International journal of production research
1,680
European journal of operational research : EJOR
1,290
International journal of hospitality management
870
International journal of consumer studies
779
Psychology & marketing
776
Management science : journal of the Institute for Operations Research and the Management Sciences
738
Transportation research / E : an international journal
734
Technological forecasting & social change : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Small business economics : an entrepreneurship journal
599
The journal of brand management : an international journal
560
Industrial marketing management : the international journal for industrial and high-tech firms
555
Cogent business & management
526
Tourism management : research, policies, practice
501
International journal of logistics systems and management
500
European journal of marketing : EJM
492
Asia Pacific journal of marketing and logistics
486
The journal of product & brand management
481
Journal of retailing
458
Journal of business ethics : JOBE
440
Omega : the international journal of management science
440
Journal of travel and tourism marketing
432
International journal of retail & distribution management
429
Journal of marketing research : JMR
429
Journal of marketing management : MM
425
Journal of advertising research
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of marketing communications
401
The international review of retail, distribution and consumer research
399
Journal of marketing
380
International journal of logistics : research and applications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of fashion marketing and management
354
Journal of the Academy of Marketing Science
352
Supply chain management : an international journal
347
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ECONIS (ZBW)
3,065
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1
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10
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3,065
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
5
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
6
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
9
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
10
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
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