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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Konsumentenverhalten
Lieferkette
SME
Brand management
768
Markenführung
768
Relationship marketing
766
Beziehungsmarketing
765
Einzelhandel
723
Retail trade
723
Brand image
616
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616
Customer satisfaction
470
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Septianto, Felix
19
Prentice, Catherine
18
Park, Jungkun
17
Thaichon, Park
15
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
11
Guzman, Francisco
11
Hollebeek, Linda D.
11
Klaus, Philipp
11
Mortimer, Gary
11
Pantano, Eleonora
11
Kaur, Puneet
10
Loureiro, Sandra Maria Correia
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Gijsbrechts, Els
9
Louis, Didier
9
Sands, Sean
9
Sarkar, Biswajit
9
Talwar, Shalini
9
Warlop, Luk
9
Agag, Gomaa
8
Baier, Daniel
8
Gilboa, Shaked
8
Gázquez-Abad, Juan Carlos
8
Khan, Imran
8
Ladhari, Riadh
8
Quach, Sara
8
Souiden, Nizar
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Das, Gopal
7
Das, Manish
7
Duan, Yongrui
7
Elms, Jonathan
7
Lunardo, Renaud
7
Mehrotra, Ankit
7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
2,303
International journal of production economics
2,020
International journal of production research
1,649
European journal of operational research : EJOR
1,156
International journal of hospitality management
778
International journal of consumer studies
756
Transportation research / E : an international journal
710
Psychology & marketing
653
Small business economics : an entrepreneurship journal
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
533
International journal of logistics systems and management
498
Technological forecasting & social change : an international journal
479
Cogent business & management
467
Asia Pacific journal of marketing and logistics
438
Industrial marketing management : the international journal for industrial and high-tech firms
397
Omega : the international journal of management science
379
Journal of business ethics : JOBE
373
European journal of marketing : EJM
370
International journal of logistics : research and applications
358
The journal of brand management : an international journal
358
Supply chain management : an international journal
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
337
Tourism management : research, policies, practice
333
International journal of entrepreneurship and small business
332
The international journal of logistics management
328
Journal of fashion marketing and management
325
Journal of marketing management : MM
323
Journal of retailing
320
Journal of travel and tourism marketing
316
Journal of international consumer marketing
313
Journal of marketing communications
299
Production and operations management : an international journal of the Production and Operations Management Society
297
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
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ECONIS (ZBW)
2,688
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
8
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
9
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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