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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
~subject:"SME"
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Consumer behaviour
Konsumentenverhalten
Lieferkette
SME
Brand management
773
Markenführung
773
Relationship marketing
768
Beziehungsmarketing
767
Einzelhandel
723
Retail trade
723
Brand image
620
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620
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470
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467
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436
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Septianto, Felix
19
Prentice, Catherine
18
Park, Jungkun
17
Thaichon, Park
15
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
11
Guzman, Francisco
11
Hollebeek, Linda D.
11
Klaus, Philipp
11
Mortimer, Gary
11
Pantano, Eleonora
11
Kaur, Puneet
10
Loureiro, Sandra Maria Correia
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Gijsbrechts, Els
9
Louis, Didier
9
Sands, Sean
9
Sarkar, Biswajit
9
Talwar, Shalini
9
Warlop, Luk
9
Agag, Gomaa
8
Baier, Daniel
8
Gilboa, Shaked
8
Gázquez-Abad, Juan Carlos
8
Khan, Imran
8
Ladhari, Riadh
8
Quach, Sara
8
Souiden, Nizar
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Das, Gopal
7
Das, Manish
7
Duan, Yongrui
7
Elms, Jonathan
7
Lunardo, Renaud
7
Mehrotra, Ankit
7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
2,402
International journal of production economics
2,089
International journal of production research
1,707
European journal of operational research : EJOR
1,201
SpringerLink / Bücher
789
International journal of hospitality management
778
International journal of consumer studies
763
Transportation research / E : an international journal
710
NBER working paper series
683
Psychology & marketing
659
Small business economics : an entrepreneurship journal
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
545
Working paper / National Bureau of Economic Research, Inc.
541
International journal of logistics systems and management
505
Cogent business & management
491
NBER Working Paper
489
Technological forecasting & social change : an international journal
479
Asia Pacific journal of marketing and logistics
438
International journal of logistics : research and applications
413
Omega : the international journal of management science
404
Industrial marketing management : the international journal for industrial and high-tech firms
400
Journal of business ethics : JOBE
373
European journal of marketing : EJM
370
The journal of brand management : an international journal
366
European Journal of Marketing
365
Journal of Consumer Marketing
365
Supply chain management : an international journal
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
343
International journal of retail & distribution management
337
Journal of fashion marketing and management
334
International journal of entrepreneurship and small business
333
The international journal of logistics management
332
Springer eBook Collection
331
Journal of travel and tourism marketing
324
Journal of marketing management : MM
323
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ECONIS (ZBW)
2,701
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1
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
8
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
9
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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