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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"Markenführung"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Lieferkette
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Konsumentenverhalten
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Brand management
768
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766
Beziehungsmarketing
765
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Park, Jungkun
19
Septianto, Felix
19
Prentice, Catherine
18
Thaichon, Park
16
Dhir, Amandeep
14
Guzman, Francisco
13
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
11
Hollebeek, Linda D.
11
Klaus, Philipp
11
Mortimer, Gary
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Pantano, Eleonora
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Kaur, Puneet
10
Loureiro, Sandra Maria Correia
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Gijsbrechts, Els
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Khan, Imran
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Louis, Didier
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Quach, Sara
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Sarkar, Biswajit
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Elms, Jonathan
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Gilboa, Shaked
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Souiden, Nizar
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Trinh, Giang
8
Verhoef, Peter C.
8
Anselmsson, Johan
7
Borges, Adilson
7
Chebat, Jean-Charles
7
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7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
2,489
International journal of production economics
2,023
International journal of production research
1,650
European journal of operational research : EJOR
1,162
International journal of hospitality management
807
International journal of consumer studies
761
Transportation research / E : an international journal
714
Psychology & marketing
676
The journal of brand management : an international journal
634
Small business economics : an entrepreneurship journal
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Management science : journal of the Institute for Operations Research and the Management Sciences
547
International journal of logistics systems and management
498
Technological forecasting & social change : an international journal
486
Cogent business & management
480
Industrial marketing management : the international journal for industrial and high-tech firms
464
Asia Pacific journal of marketing and logistics
457
European journal of marketing : EJM
416
Journal of business ethics : JOBE
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Omega : the international journal of management science
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Tourism management : research, policies, practice
375
Journal of marketing management : MM
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Journal of marketing research : JMR
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International journal of logistics : research and applications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of retail & distribution management
349
Supply chain management : an international journal
346
International journal of entrepreneurship and small business
343
Journal of fashion marketing and management
343
Journal of retailing
339
Journal of travel and tourism marketing
339
Journal of marketing communications
329
The international journal of logistics management
328
Journal of international consumer marketing
322
Journal of marketing
315
Journal of the Academy of Marketing Science
314
Marketing letters : a journal of research in marketing
308
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ECONIS (ZBW)
2,859
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
8
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
9
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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