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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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Konsumentenverhalten
2,610
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768
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768
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766
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765
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723
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Septianto, Felix
19
Prentice, Catherine
18
Park, Jungkun
17
Thaichon, Park
16
Dhir, Amandeep
15
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
12
Guzman, Francisco
12
Hollebeek, Linda D.
11
Kaur, Puneet
11
Klaus, Philipp
11
Mortimer, Gary
11
Pantano, Eleonora
11
Rana, Nripendra P.
11
Loureiro, Sandra Maria Correia
10
Otterbring, Tobias
10
Talwar, Shalini
10
Agag, Gomaa
9
Gijsbrechts, Els
9
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9
Louis, Didier
9
Sands, Sean
9
Sarkar, Biswajit
9
Souiden, Nizar
9
Warlop, Luk
9
Baier, Daniel
8
Gilboa, Shaked
8
Gázquez-Abad, Juan Carlos
8
Khan, Imran
8
Quach, Sara
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Das, Gopal
7
Das, Manish
7
Duan, Yongrui
7
Elms, Jonathan
7
Lunardo, Renaud
7
Mehrotra, Ankit
7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
2,530
International journal of production economics
2,031
International journal of production research
1,662
European journal of operational research : EJOR
1,170
International journal of hospitality management
831
International journal of consumer studies
766
Transportation research / E : an international journal
714
Psychology & marketing
696
Technological forecasting & social change : an international journal
650
Small business economics : an entrepreneurship journal
594
Management science : journal of the Institute for Operations Research and the Management Sciences
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
International journal of logistics systems and management
498
Cogent business & management
490
Industrial marketing management : the international journal for industrial and high-tech firms
479
Asia Pacific journal of marketing and logistics
453
Tourism management : research, policies, practice
414
Journal of business ethics : JOBE
402
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
398
Omega : the international journal of management science
389
The journal of brand management : an international journal
385
European journal of marketing : EJM
384
Journal of marketing research : JMR
364
Journal of marketing management : MM
362
International journal of logistics : research and applications
358
Journal of travel and tourism marketing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
346
International journal of entrepreneurship and small business
343
International journal of retail & distribution management
339
Journal of marketing communications
335
Journal of fashion marketing and management
333
The international journal of logistics management
328
Journal of retailing
324
Journal of international consumer marketing
319
Journal of marketing
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
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ECONIS (ZBW)
2,768
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
6
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
7
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
8
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
9
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
10
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
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