//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
297
Konsumentenverhalten
297
Beziehungsmarketing
254
Brand management
214
Markenführung
214
Marketing management
156
Marketingmanagement
156
Brand image
142
Markenimage
142
Customer satisfaction
86
Kundenzufriedenheit
86
Brand
82
Markenartikel
82
Dienstleistungsqualität
81
Service quality
81
Bank
63
Internet marketing
61
Online-Marketing
60
Social Web
58
Social web
58
Corporate Social Responsibility
56
Corporate social responsibility
56
Personal banking
53
Privatkundengeschäft
53
Innovation
48
Marketing
45
Lieferantenmanagement
41
Supplier relationship management
41
USA
39
United States
39
Advertising effects
36
Werbewirkung
36
Confidence
34
Vertrauen
34
Einzelhandel
31
Retail trade
31
Firm performance
30
Theory
30
Unternehmenserfolg
30
more ...
less ...
Online availability
All
Undetermined
146
Free
1
Type of publication
All
Article
253
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
255
Aufsatz in Zeitschrift
255
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
255
Author
All
Verhoef, Peter C.
5
Bang, Nguyen
4
Neslin, Scott A.
4
Pérez, Andrea
4
Bapat, Dhananjay
3
Becker, Jan U.
3
Leckie, Civilai
3
Rodríguez del Bosque, Ignacio A.
3
Wieringa, Jaap E.
3
Amenuvor, Fortune Edem
2
Amin, Muslim
2
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Brun, Isabelle
2
Casidy, Riza
2
Claro, Danny Pimentel
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Eriksson, Kent
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
Hollebeek, Linda D.
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Hurley, Robert F.
2
Kaur, Gurjeet
2
Khan, Imran
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Melero-Polo, Iguacel
2
Merrilees, Bill
2
Mysen, Tore
2
Nguyen, Hang T.
2
Palmatier, Robert W.
2
Rahman, Zillur
2
Rajaobelina, Lova
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of business research : JBR
649
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
more ...
less ...
Source
All
ECONIS (ZBW)
255
Showing
1
-
10
of
255
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diners' loyalty towards luxury restaurants : the moderating role of product
knowledge
Peng, Norman
;
Chen, Annie Huiling
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011326048
Saved in:
2
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
The effect of CSR
knowledge
on customer liking, across cultures
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
2
,
pp. 89-114
Persistent link: https://www.econbiz.de/10009733586
Saved in:
4
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
6
Does the interactive quality of premium asset
management
service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
7
The ugly side of customer
management
: consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
8
The stakeholder
management
theory of CSR : a multidimensional approach in understanding customer identification and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
5
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011606427
Saved in:
9
Customer relationship
management
: an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
Saved in:
10
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->