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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
575
Theory
308
Theorie
307
Online-Marketing
165
USA
164
United States
164
Advertising effects
146
Werbewirkung
146
Preismanagement
145
Pricing strategy
145
Advertising
138
Brand management
135
Markenführung
135
Werbung
134
Beziehungsmarketing
117
Relationship marketing
117
Game theory
116
Spieltheorie
116
Marketing management
112
Marketingmanagement
112
Brand
107
Experiment
98
Social Web
98
Markenimage
90
Competition
83
Distribution channel
82
Vertriebsweg
82
Viral marketing
81
Virales Marketing
81
Retail trade
80
Wettbewerb
80
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76
Marktforschung
76
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789
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792
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7
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7
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4
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
9
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Skiera, Bernd
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Chen, Yuxin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Stremersch, Stefan
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Yang, Sha
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Fossen, Beth L.
5
Katona, Zsolt
5
Lans, Ralf van der
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,856
Journal of retailing and consumer services
2,241
International journal of production economics
2,151
International journal of production research
1,733
European journal of operational research : EJOR
1,297
International journal of hospitality management
864
International journal of consumer studies
779
Psychology & marketing
771
Transportation research / E : an international journal
733
Management science : journal of the Institute for Operations Research and the Management Sciences
718
Technological forecasting & social change : an international journal
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
598
The journal of brand management : an international journal
568
Industrial marketing management : the international journal for industrial and high-tech firms
546
Cogent business & management
536
Tourism management : research, policies, practice
508
International journal of logistics systems and management
500
Asia Pacific journal of marketing and logistics
481
The journal of product & brand management
480
European journal of marketing : EJM
457
Journal of retailing
457
Journal of travel and tourism marketing
441
Omega : the international journal of management science
437
International journal of retail & distribution management
429
The international review of retail, distribution and consumer research
425
Journal of business ethics : JOBE
422
Journal of marketing management : MM
418
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
International journal of logistics : research and applications
413
Journal of marketing research : JMR
408
Journal of marketing
375
Journal of marketing communications
371
Marketing intelligence & planning
362
Journal of the Academy of Marketing Science
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of fashion marketing and management
354
Supply chain management : an international journal
347
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ECONIS (ZBW)
792
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51
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792
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51
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
52
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
53
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
54
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
55
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
56
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
57
The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
Saved in:
58
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
59
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
60
Stop arguing! : how childhood exposure to interparental conflict affects consumer response toward product review dispersion
Liu, Mengmeng
;
Morrin, Maureen
;
Chae, Boyoun
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10013471063
Saved in:
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