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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Search: subject_exact:"Couponing"
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Konsumentenverhalten
Online retailing
Kundenbindungsprogramm
17
Loyalty program
17
Consumer behaviour
12
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
5
Retail trade
5
Loyalty programs
4
Sales promotion
3
Verkaufsförderung
3
Bayes-Statistik
2
Bayesian estimation
2
Bayesian inference
2
Customer relationship management
2
Customer satisfaction
2
International marketing
2
Kundenzufriedenheit
2
Markov chain
2
Markov-Kette
2
Online-Handel
2
Program design
2
Retail positioning
2
Abwertung
1
Armut
1
B-to-B-Marketing
1
Basket size
1
Biological data
1
Biologische Daten
1
Bonus premiums
1
Brand
1
Brand management
1
Business-to-Business (B2B)
1
Business-to-business marketing
1
CRM
1
Consumer purchase behavior
1
Coupon redemption
1
Couponing
1
Cross-cultural
1
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12
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English
12
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Bijmolt, Tammo H. A.
2
Yi, Youjae
2
Ahn, Sun Joo
1
Alexander, Veronika
1
Autry, Chad W.
1
Bies, Suzanne M. T. A.
1
Bronnenberg, Bart J.
1
Dorotic, Matilda
1
Fok, Dennis
1
Gijsbrechts, Els
1
Kim, Claire Heeryung
1
Kim, Kyongseok
1
Krafft, Manfred
1
Lee, Kang Bok
1
Minnema, Alec
1
Natter, Martin
1
Nies, Salome
1
Noble, Stephanie M.
1
Non, Mariëlle
1
Park, Chang Hee
1
Park, Young-Hoon
1
Sajtos, Laszlo
1
Schweidel, David A.
1
Sesé, F. Javier
1
Suh, Jung-chae
1
Tripp, Sophie
1
Verhoef, Peter C.
1
Viswanathan, Vijay
1
Yit Sean Chong
1
Zak, Paul J.
1
Zaretzki, Russell
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of retailing and consumer services
35
Journal of business research : JBR
14
Journal of retailing
10
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Working papers / Harvard Business School, Division of Research
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
BestMasters
2
Business horizons
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
12
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1
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
2
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
3
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
4
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
5
Coupon clipping by impoverished consumers : linking demographics, basket size, and coupon redemption rates
Noble, Stephanie M.
;
Lee, Kang Bok
;
Zaretzki, Russell
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 553-571
Persistent link: https://www.econbiz.de/10011734920
Saved in:
6
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
7
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
8
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
9
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
10
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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