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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenartikel"
~subject:"Retail trade"
~subject:"United States"
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Markenartikel
Retail trade
United States
Consumer behaviour
296
Konsumentenverhalten
296
Beziehungsmarketing
145
Relationship marketing
145
Brand management
132
Markenführung
132
Einzelhandel
117
Brand image
86
Markenimage
86
Marketing management
75
Marketingmanagement
75
Brand
65
Internet marketing
65
Online-Marketing
65
Distribution channel
60
Vertriebsweg
60
Market research
51
Marktforschung
51
Viral marketing
47
Virales Marketing
47
Customer satisfaction
46
Kundenzufriedenheit
46
Theory
45
Theorie
44
Social Web
43
Social web
43
Marketing
42
Online retailing
42
Online-Handel
42
Advertising effects
40
USA
40
Werbewirkung
40
Advertising
34
E-commerce
31
Electronic Commerce
31
Werbung
31
International marketing
27
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Undetermined
116
Free
7
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Article
209
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Article in journal
209
Aufsatz in Zeitschrift
209
Conference paper
9
Konferenzbeitrag
9
Case study
3
Fallstudie
3
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English
209
Author
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Schramm-Klein, Hanna
7
Hultman, Jens
5
Johansson, Ulf
5
Steinmann, Sascha
5
Dekimpe, Marnik G.
4
Wagner, Gerhard
4
Huddleston, Patricia
3
Liljedal, Karina T.
3
Neslin, Scott A.
3
Pauwels, Koen
3
Saarijärvi, Hannu
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Berg, Hanna
2
Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Bäckström, Kristina
2
Chen, Andy W.
2
Colicev, Anatoli
2
Das, Gopal
2
Duclos, Rod
2
Elg, Ulf
2
Emrich, Oliver
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Gil Saura, Irene
2
Homburg, Christian
2
Ilicic, Jasmina
2
Johansson, Johny K.
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Lehmann, Donald R.
2
Luna, David
2
Morschett, Dirk
2
Murray, John
2
Nguyen, Hang T.
2
O'Callaghan, Edmund
2
Roberts, John H.
2
Röding, Tobias
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
477
Journal of business research : JBR
429
The journal of brand management : an international journal
284
The journal of product & brand management
218
Journal of retailing
164
Industrial marketing management : the international journal for industrial and high-tech firms
140
European journal of operational research : EJOR
116
International journal of retail & distribution management
116
European journal of marketing : EJM
109
SpringerLink / Bücher
108
Journal of marketing
107
Psychology & marketing
107
International journal of production economics
101
Working paper / National Bureau of Economic Research, Inc.
98
Journal of advertising research
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of the Academy of Marketing Science
88
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Journal of strategic marketing
72
Journal of marketing management : MM
70
Marketing intelligence & planning
70
Asia Pacific journal of marketing and logistics
69
International journal of retail and distribution management
64
Journal of global marketing
58
The journal of consumer marketing
58
Marketing letters : a journal of research in marketing
57
Harvard business review : HBR
56
Journal of marketing communications
56
American journal of agricultural economics
55
Journal of fashion marketing and management
55
Business horizons
53
Journal of macromarketing : examining the interactions among markets, marketing, and society
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
The journal of services marketing
53
International journal of production research
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of marketing research : JMR
49
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ECONIS (ZBW)
209
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209
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
From the store to omnichannel retail : looking back over three decades of research
Hänninen, Mikko
;
Kwan, Stephen K.
;
Mitronen, Lasse
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10012425331
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
7
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
8
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
9
The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review
Lahmeyer, Sarah
;
Roemer, Ellen
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 128-159
Persistent link: https://www.econbiz.de/10014559006
Saved in:
10
Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W.
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012425333
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