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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Theorie und Forschung"
~subject:"Customer relationship management"
~subject:"Direktmarketing"
~subject:"Distribution channel"
~subject:"Werbewirkung"
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Customer relationship management
Direktmarketing
Distribution channel
Werbewirkung
Direct marketing
11
Consumer behaviour
4
Konsumentenverhalten
4
Vertriebsweg
4
Fundraising
3
Advertising
2
Advertising effects
2
Nonprofit organization
2
Nonprofit-Organisation
2
Personal selling
2
Selling
2
Verkauf
2
Werbung
2
Advertising industry
1
Anchors
1
Appeals scales
1
Arzneimittel
1
Arztpraxis
1
Assimilation-contrast
1
Beschaffung
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Beziehungsmarketing
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Buyer-seller interaction
1
Catalogues
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Channel management
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Charity
1
Cross-channel
1
Customer-centric structures
1
Direct mail
1
Direct mailing
1
Direct mailings
1
Display advertising
1
Donor relation
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1
Emails
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1
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Verhoef, Peter C.
3
Hillenbrand, Gerold
2
Bijmolt, Tammo H. A.
1
Bulla, Ingo
1
Bulla, Jan
1
De Bruyn, Arnaud
1
Diepen, Merel van
1
Donkers, Bas
1
Dorotic, Matilda
1
Feld, Sebastian
1
Feng, Shanfei
1
Fok, Dennis
1
Franses, Philip Hans
1
Frenzen, Heiko
1
Gupta, Sachin
1
Kock, Heidi
1
Krafft, Manfred
1
Krishnan, Trichy V.
1
Lee, Ju-Yeon
1
Lesscher, Lisan
1
Liu, Qiang
1
Lobschat, Lara
1
Mark, Tanya
1
Niraj, Rakesh
1
Paesbrugghe, Bert
1
Palmatier, Robert W.
1
Peters, Kay
1
Prokopec, Sonja
1
Schwarzwäller, Wolfgang
1
Sridhar, Shrihari
1
Thomas, Suman Ann
1
Vuori, Johanna
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Theorie und Forschung
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
5
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
6
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
7
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
8
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
Saved in:
9
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
Saved in:
10
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
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