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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of services marketing"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Simulation"
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Brand management
Markenimage
Simulation
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Dienstleistungsqualität
6
Service quality
6
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand image
4
Business services
4
Dienstleistungsmarketing
4
Selling
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Services marketing
4
Unternehmensdienstleistung
4
Verkauf
4
Brand
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Customer satisfaction
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Dienstleistungssektor
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Kundenzufriedenheit
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Brown, Brian P.
1
Donthu, Naveen
1
Gelper, Sarah
1
Groth, Markus
1
Hill, Ronald Paul
1
Kocaman, Barış
1
Kumar, V.
1
Langerak, Fred
1
Lilien, Gary L.
1
Miller, Kenneth E.
1
O'Cass, Aron
1
Rauyruen, Papassapa
1
Rust, Roland T.
1
Sok, Phyra
1
Srivastava, Rajendra Krishan
1
Venkatesan, Rajkumar
1
Watkins, Alison
1
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1
Zablah, Alex R.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
76
The journal of business & industrial marketing
18
Journal of business research : JBR
14
SpringerLink / Bücher
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection / Business and Economics
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
Gabler Research
2
Innovative Markenführung und -implementierung
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Strategie, Marketing und Informationsmanagement
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
5
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
6
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
7
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
8
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
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