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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising effects
Consumer behaviour
Einzelhandel
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SME
Konsumentenverhalten
287
Theory
102
Theorie
101
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
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Gijsbrechts, Els
9
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6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,494
Journal of retailing and consumer services
2,166
International journal of hospitality management
808
International journal of consumer studies
762
Psychology & marketing
741
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
Small business economics : an entrepreneurship journal
587
Management science : journal of the Institute for Operations Research and the Management Sciences
470
Cogent business & management
461
Technological forecasting & social change : an international journal
440
Journal of retailing
434
European journal of marketing : EJM
431
Asia Pacific journal of marketing and logistics
428
Journal of advertising research
414
The journal of product & brand management
411
The international review of retail, distribution and consumer research
405
International journal of retail & distribution management
396
Journal of marketing research : JMR
392
Journal of marketing communications
378
The journal of brand management : an international journal
378
Tourism management : research, policies, practice
378
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
374
Journal of marketing management : MM
359
Journal of travel and tourism marketing
355
Journal of business ethics : JOBE
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of international consumer marketing
335
International journal of production economics
333
Journal of marketing
332
Marketing letters : a journal of research in marketing
325
European journal of operational research : EJOR
324
International journal of entrepreneurship and small business
319
Journal of fashion marketing and management
311
Journal of the Academy of Marketing Science
309
International journal of contemporary hospitality management
294
Marketing intelligence & planning
293
The journal of consumer marketing
291
Industrial marketing management : the international journal for industrial and high-tech firms
288
Journal of consumer behaviour : an international research review
288
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ECONIS (ZBW)
344
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
9
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
10
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
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