//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
Einzelhandel
Internet marketing
SME
Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Brand image
67
Markenimage
67
Marketing management
67
Marketingmanagement
67
Brand
65
Markenartikel
65
Advertising
53
Online-Marketing
52
Werbewirkung
51
Innovation
50
USA
50
United States
50
Werbung
49
Market research
45
Marktforschung
45
Marketing
41
Social Web
41
Social web
41
Preismanagement
38
Pricing strategy
38
New product development
36
Produktentwicklung
36
Retail trade
35
Viral marketing
35
Virales Marketing
35
Experiment
34
Customer satisfaction
30
Kundenzufriedenheit
29
Competition
24
more ...
less ...
Online availability
All
Undetermined
218
Type of publication
All
Article
344
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
346
Collection of articles of several authors
6
Sammelwerk
6
Case study
1
Fallstudie
1
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Dekimpe, Marnik G.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Clement, Michel
6
Pauwels, Koen
6
Neslin, Scott A.
5
Skiera, Bernd
5
Gijsenberg, Maarten J.
4
Hennig-Thurau, Thorsten
4
Kamakura, Wagner A.
4
Lilien, Gary L.
4
Natter, Martin
4
Sattler, Henrik
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Marchand, André
3
Melnyk, Valentyna
3
Moon, Sangkil
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Becker, Jan U.
2
Bombaij, Nick J. F.
2
Burmester, Alexa B.
2
Campo, Katia
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,411
Journal of retailing and consumer services
2,175
International journal of hospitality management
808
International journal of consumer studies
764
Psychology & marketing
746
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
Small business economics : an entrepreneurship journal
594
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Journal of retailing
441
Technological forecasting & social change : an international journal
440
Cogent business & management
439
European journal of marketing : EJM
431
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
417
Journal of advertising research
413
International journal of retail & distribution management
408
Journal of marketing research : JMR
393
The international review of retail, distribution and consumer research
390
Journal of marketing communications
381
Tourism management : research, policies, practice
378
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
The journal of brand management : an international journal
375
Journal of marketing management : MM
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of travel and tourism marketing
351
Journal of business ethics : JOBE
350
International journal of entrepreneurship and small business
334
International journal of production economics
333
Journal of international consumer marketing
329
Marketing letters : a journal of research in marketing
326
European journal of operational research : EJOR
320
Journal of marketing
318
Journal of fashion marketing and management
313
Journal of the Academy of Marketing Science
310
Journal of consumer behaviour : an international research review
299
Marketing intelligence & planning
297
International journal of contemporary hospitality management
295
The journal of consumer marketing
293
International journal of advertising : the quarterly review of marketing communications
287
more ...
less ...
Source
All
ECONIS (ZBW)
346
Showing
1
-
10
of
346
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
9
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
10
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->