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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
289
Theory
103
Theorie
102
Brand management
97
Markenführung
97
Beziehungsmarketing
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Gijsbrechts, Els
9
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7
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6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,153
International journal of hospitality management
775
International journal of consumer studies
769
Psychology & marketing
728
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
Small business economics : an entrepreneurship journal
593
Cogent business & management
447
Journal of retailing
434
Management science : journal of the Institute for Operations Research and the Management Sciences
431
Asia Pacific journal of marketing and logistics
423
European journal of marketing : EJM
416
The international review of retail, distribution and consumer research
409
The journal of product & brand management
409
International journal of retail & distribution management
405
Technological forecasting & social change : an international journal
400
Journal of marketing research : JMR
379
Journal of advertising research
378
The journal of brand management : an international journal
376
Journal of marketing communications
356
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing management : MM
349
Journal of business ethics : JOBE
341
Tourism management : research, policies, practice
333
International journal of production economics
332
International journal of entrepreneurship and small business
331
Journal of international consumer marketing
329
Journal of travel and tourism marketing
326
Marketing letters : a journal of research in marketing
315
Journal of marketing
313
European journal of operational research : EJOR
309
Journal of fashion marketing and management
308
Journal of the Academy of Marketing Science
297
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
289
Journal of advertising : official publication of the American Academy of Advertising
277
Marketing intelligence & planning
277
The journal of services marketing
277
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ECONIS (ZBW)
328
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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