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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"ces"
~language:"eng"
~source:"econis"
~subject:"Advertising effects"
~subject:"Brand image"
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Advertising effects
Brand image
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
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Markenführung
59
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
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Theorie
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Personality psychology
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Pauwels, Koen
5
Choi, Jungsil
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Gijsbrechts, Els
2
Haan, Evert de
2
Nguyen, Hang T.
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Warlop, Luk
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Yildirim, Gokhan
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Bi, Sheng
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
448
Journal of retailing and consumer services
275
The journal of product & brand management
248
The journal of brand management : an international journal
218
Journal of marketing communications
170
Psychology & marketing
146
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
102
European journal of marketing : EJM
94
Journal of promotion management : innovations in planning and applied research
92
Journal of international consumer marketing
87
Journal of promotion management : JPM
81
The journal of consumer marketing
79
International journal of hospitality management
77
International journal of internet marketing and advertising : IJIMA
77
Marketing letters : a journal of research in marketing
77
Journal of global marketing
66
Marketing intelligence & planning
65
Journal of marketing research : JMR
62
Journal of marketing
59
Cogent business & management
58
International journal of consumer studies
58
International marketing review
57
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of fashion marketing and management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of strategic marketing
48
Journal of Islamic marketing
47
Journal of travel and tourism marketing
47
European journal of marketing
46
Journal of the Academy of Marketing Science
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing management : MM
42
Young consumers : insight and ideas for responsible marketers
41
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ECONIS (ZBW)
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
4
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
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9
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
10
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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