//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
30
Theory
30
Werbewirkung
29
Internet marketing
27
Online-Marketing
27
Experiment
24
Personality psychology
21
Persönlichkeitspsychologie
21
Social Web
21
Social web
21
Advertising
19
Einzelhandel
18
Retail trade
18
Werbung
18
Viral marketing
16
Virales Marketing
16
Emotion
15
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Distribution channel
13
Vertriebsweg
13
Cognition
12
E-commerce
12
Electronic Commerce
12
Kognition
12
Sales promotion
12
Verkaufsförderung
12
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Language
All
English
43
Author
All
Pauwels, Koen
5
Clement, Michel
3
Haan, Evert de
3
Choi, Jungsil
2
Dekimpe, Marnik G.
2
Warlop, Luk
2
Wiesel, Thorsten
2
Yildirim, Gokhan
2
Abou Nabout, Nadia
1
Aksehirli, Zeynep
1
Alavi, Sascha
1
Anderl, Eva
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baskentli, Sara
1
Becker, Ingo Frank
1
Bi, Sheng
1
Blut, Markus
1
Boksem, Maarten A. S.
1
Bowman, Douglas
1
Bruce, Norris I.
1
Burmester, Alexa B.
1
Böckenholt, Ulf
1
Cambra-Fierro, Jesús
1
Chen, Junsong
1
Chen, Yunqing
1
Couwenberg, Linda E.
1
Croux, Christophe
1
De Maeyer, Peter
1
Dessart, Laurence
1
Dietvorst, Roeland C.
1
Ding, Min
1
Dong, Songting
1
Erguncu, Selin
1
Ewijk, Bernadette J. van
1
Frennea, Carly M.
1
Frison, Steffi
1
Försch, Steffen
1
Gelbrich, Katja
1
Geuens, Maggie
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
137
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
90
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Journal of advertising research
57
Marketing letters : a journal of research in marketing
54
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Journal of strategic marketing
47
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
6
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
7
The effect of start/end temporal landmarks on consumers' visual attention and judgments
Bi, Sheng
;
Perkins, Andrew
;
Sprott, David E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012506522
Saved in:
8
Emotional support from a digital assistant in technology-mediated services : effects on customer satisfaction and behavioral persistence
Gelbrich, Katja
;
Hagel, Julia Sarah
;
Orsingher, Chiara
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10012506524
Saved in:
9
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
10
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->