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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Credit cards"
~subject:"Pricing strategy"
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Brand management
Credit cards
Pricing strategy
Consumer behaviour
289
Konsumentenverhalten
289
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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40
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Theorie
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Gijsbrechts, Els
3
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Ewijk, Bernadette J. van
2
Lalwani, Ashok K.
2
Mahajan, Vijay
2
Nguyen, Hang T.
2
Pauwels, Koen
2
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Warlop, Luk
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Brady, Michael
1
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1
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Chinchanachokchai, Sydney
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1
Davvetas, Vasileios
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1
Dhaoui, Chedia
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
465
The journal of product & brand management
314
Journal of retailing and consumer services
306
The journal of brand management : an international journal
275
Psychology & marketing
100
International journal of hospitality management
94
European journal of marketing : EJM
90
Asia Pacific journal of marketing and logistics
87
Journal of revenue and pricing management
75
Journal of marketing communications
74
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of marketing
67
Journal of strategic marketing
66
Marketing intelligence & planning
64
Marketing letters : a journal of research in marketing
63
International journal of advertising : the review of marketing communications
62
Journal of retailing
62
Journal of the Academy of Marketing Science
62
Journal of promotion management : innovations in planning and applied research
61
Journal of international consumer marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
SpringerLink / Bücher
52
The journal of consumer marketing
50
International journal of consumer studies
49
Journal of promotion management : JPM
49
International marketing review
48
Cogent business & management
46
Journal of fashion marketing and management
45
Journal of global marketing
45
European journal of operational research : EJOR
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of contemporary hospitality management
40
Journal of marketing research : JMR
40
The IUP journal of brand management : IJBRM
40
International journal of retail & distribution management
39
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ECONIS (ZBW)
69
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
9
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
10
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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